PRINCIPLE OF SUSTAINABILITY Essays - Natural Environment

PRINCIPLE OF SUSTAINABILITY Essays - Natural Environment PRINCIPLE OF SUSTAINABILITY Hello everyone! I'm Yana and I'm Mary and today we are going to talk about principle of sustainability. I'd like to start with a short plan of our presentation. Plan: First of all, we'll talk about sustainability in general. After that we'll move on to definition of b usiness sustainability. And finally we'd like to give some examples. Please feel free to ask any questions at the end of our presentation. And let's get it started. Sustainability is concerned with the effect which action taken in the present has upon the options available in the future. If resources are utilised in the present then they are no longer available for use in the future, and this is of particular concern if the resources are finite in quantity. M aterials of an extractive nature, such as coal, iron or oil, are finite in quantity and once used are not available for future use. At some point in the future therefore alternatives will be needed to fulfil the functions currently provided by these resources. We will need alternatives to substitute these resources Viewing an organisation as part of a wider social and economic system implies that these effects must be taken into account, not just for the measurement of costs and value created in the present but also for the future of the business itself. Business sustainability we can define as four aspects which need to be recognised and analysed: societal inuence , which we dene as a measure of the impact that society makes upon the corporation in terms of the social contract and stakeholder inuence; environmental impact , which we dene as the effect of the actions of the corporation upon its geophysical environment; organisational culture , which we dene as the relationship between the corporation and its internal stakeholders, particularly employees, and all aspects of that relationship; nance , which we dene in terms of an adequate return for the level of risk undertaken. These four must be considered as the key dimensions of sustainability, all of which are equally important. Measures of sustainability would consider the rate at which resources are consumed by the organisation in relation to the rate at which resources can be regenerated. Unsustainable operations can be accommodated for either by developing sustainable operations or by planning for a future lacking in resources currently required. In practice organisations mostly tend to aim towards less unsustainability by increasing efficiency in the way i n which resources are utilised. Sustainability therefore implies that society must use no more of a resource than can be regenerated. And now let's move on to some examples. F or example, the paper industry has a policy of replanting trees to replace those harvested and this has the effect of retaining costs in the present rather than temporally externalising them. Similarly, motor vehicle manufacturers such as Volkswagen have a policy of making their cars almost totally recyclable. Faced with potential supply constraints, Nestle, for example, launched a plan in 2009 that coordinates activities to promote sustainable cocoa: producing 12 million stronger and more productive plants over the next ten years, teaching local farmers efficient and sustainable methods, purchasing beans from farms that use sustainable practices, and working with organizations to help tackle issues like child labor and poor access to health care and education. The mining giant BHP Billiton managed its exposure to emerging regulations by systematically reducing its emissions . And to sum up, we should say that s ustainable corporation needs to invest in all of its stakeholders in order to maintain and improve relationsh ips between the company and its stakeholders but that the investment in stakeholder relations is return ed to the company through being recycled. So a stakeholder who is well treated both receives benefit from the company and returns benefit to that company. For example, f irms that are sustainable have been shown to attract and retain employees more easily and experience less financial and reputation risk. These firms are also more innovative and adaptive to their environments. And also employees will work better when they recei ve better conditions; similarly , suppliers will reciprocate the receipt of good conditions while customers will pay

Ontogenetic change in skull morphology and Mechanical Advantage in the Essay

Ontogenetic change in skull morphology and Mechanical Advantage in the Spotted Hyena (Crocutacrocuta) - Essay Example Adult spotted hyena have durophagy adaptations that include large jaw, adductor muscles, simplified and robust dentition, and pronounced sagittal crest. Feeding of weaning hyena was limited by morphology compared to adult resulting from the study of ontogenetic change in the skull and feed apparatus. The study is, therefore, aimed at establishing as whether feeding of young hyena was limited by the skull shape, skull size, and the mechanical advantage of jaw muscles. The study also seeks to enquire if feeding apparatus is slow in the spotted hyena compared with other carnivores not adapted for durophagy. Various materials and methods were employed during the study. For instant, during sampling, ontogenic series of individuals of age ranging from 2 months to 18 years of 68 spotted hyenas we sampled. Most of the samples were from the southwest of Kenya in Masai Mara Reserve. Their age was estimated depending upon the appearance. On the other hand, to quantify skull changes, ‘2D landmark-based geometric morphometrics was used. Three views of the skull were analyzed that involved lateral cranium, lateral mandibles, and ventral cranium. In the analysis of fused lateral mandible and cranium for adult hyenas, semi-landmarks were used which later digitized by use of ‘tpsDig’. In addition, superimposition was used to remove variations (Holekamp, Lundrigan, Tanner and Zelditch 354). The analysis of change in ontogenetic shape was done as well as analyzing the relationship between shape and size over a given period (Holekamp, Lundrigan, Tanner and Zelditch 355). The ontogenetic trajectories were determined if they differed significantly. As a result, the sample sizes obtained from a pair of bootstrap used varied with ages. On the other hand, size of the muscle and mechanical advantage was determined first using traditional methods. For instant, size of the adductor muscle was estimated across the zygomatic arches by maximum width. The mechanical advantage was

Slave Trade to America. Effects on Economies, Societies, and People Research Paper

Slave Trade to America. Effects on Economies, Societies, and People - Research Paper Example Thus, by 1610, very few colonialists were remaining due to the shortage of food and water. Precisely, only 60 of the first 214 were alive. (Littlejohn, 2003, P. 5) Despite this setback, the English colonialists were still convinced they could make Virginia prosperous. And thus the group of colonialists that followed was certain that there were unexplored metals and precious stones in the land. They therefore, aimed at identifying these precious minerals in Virginia. However, with time it became clear that Virginia did not have any minerals or metals. And therefore, the settlers had to identify some other means of survival. With other parts of America successfully dealing in Agricultural crops, the English colonialists also sought to try the same in Virginia. Tobacco farming was then started in the land and indeed it became a success to the Virginia Company. With the activity being so labor intensive, there was hence the need for more workers in the farms. The Englishmen offered to wo rk as indentured servants for a period of four to seven years in exchange for food, clothing and shipment to the New World. (Littlejohn, 2003, P. 6) Though the system of indentured servitude clearly exploited the workers, the white servants still accepted it in the hope for freedom and citizenship on completion of their contracts. With time, the system was not only being used in the farms, but also in construction, clearing of roads and timber cutting. Women could also secure jobs in households as domestic servants, but still under the same system. According to Rodriguez, (2007, P.87), the system of indentured servitude in America was to some extent a kind of slavery. This is because the servants were exploited by their masters and also faced many hardships during the contract period. Most of them were physically and sexually abused until they opted to run away. Running away would however, lead to severe consequences once captured. They would be beaten, branded and even jailed. Star t of Slave trade in America Then, in the year 1619 slave trade began in Virginia when a Dutch slave trader exchanged twenty African slaves for food. The Africans were taken as indentured servants at first but would later become slaves since even after the end of the contract they could not return to their home in Africa. By the 1920s, it became clear that the slave trade would be only option for the English tobacco farmers due to the high labor demand. (Wood, 2005, P. 4) This was due to the fact that the African slaves were much cheaper and easy to acquire as compared to the indentured servants. The slaves would only be provided with food water and shelter with no freedom promised as was the case in the indentured servitude. (Rodriguez, 2007, P.87) By this time, the transatlantic trade, which had started early in the century was booming, and thus English colonies did not have to suffer in search of a market for slaves. The demand for more slaves thus acted as a fuel to the slave tra de. The factors that promoted the slave trade of Africans in Virginia included: Availability or ready market: as mentioned above, the farmers did not have to travel all the way to Africa to purchase slaves; they could get them at the transatlantic slave trade. Racial differences also made the Africans more

Financial Management Master Case Study Example | Topics and Well Written Essays - 2250 words

Financial Management Master - Case Study Example It prides itself in the following retail brands: B&Q; Castorama; Brico Depot and Screwfix. Progressively, the company has been faring pretty well over the years, consequently scooping a pre-tax profit of three hundred and eighty six million pounds generated from a total sale of over nine billion pounds within the first quarter of the 2008 financial year (kingfisher.com). Investment will be reprioritized, targeting higher hurdle rates and faster payback periods. A key target is to stabilize debt at current levels, prior to reducing it in due course. A target of flat rate debt has been set for the current year. Greater focus will be placed on generating higher cash returns from the retail businesses. Stretching targets for sales growth, margin improvement and cost reduction will be drawn (http://www.ekingfisher.com/managed_content/files/downloads/2008ar.pdf ). With these key priorities it is evidenced that the management of kingfisher are committed to the survival profitability and sustenance of the company which is a very good indication of share prices increasing. The market for the product is very lucrative since home improvement is an attractive segment of retail, benefiting from natural long- term demand. Characteristics coupled with demand for more new housing and more frequent home renewal. The market also benefits from variety of products being common across international market, which gave rise to outsourcing and Economics of Scale; but within this market kingfisher is enjoying a large geographically diversified business. However, delivering these values to shareholders from this strong strategic position ill require the charges which have been talked about. The number of shares opened by the Company in various Countries will enhance the profitability base of kingfisher. This is enhanced by the management by the practice of decentralized management approach which gives power to their retail businesses largely operating independently but participating in group- wide programs for local advantage. This approach will enhance high turnover as local customers will adapt to the products. Operating Review of Kingfisher Plc With Retail profit growing rapidly for the past five years it has put the company in a good position to expand its operations in various sectors of the business. For example in 2007/2008 report of kingfisher retail profit grew 13.2% to 237million pounds with both businesses delivering a good profit growth. Gross margins were up90 basis points due to higher own- brand sales penetration, a 25% increase in direct sourcing and an improved sales and strong cost control. In France for instance kingfisher's total sales grew 7.2% and eight new shares were opened and in the year six were

Frito Lay Company Essay Example for Free

Frito Lay Company Essay Let’s look at how the potato chip came to be. In 1853 the first potato chip was invented by a chef at the Saratoga Springs New York resort in 1853. It was created because one of the customers at the resort keep sending them back because they were too thick, soggy and had no taste to it. Crum then decided to fry them and sprinkled them with salt for taste. They were soon a regular item on the menu. Later, around the 1920’s they then moved from restaurants to being massed produced. Once they came up with a way to keep them fresh and from breaking up, they were able to put them into mass production 1920‘s. Frito Lay was created in 1938 by Herman Lay. Frito Lay is one of the leading potato chip companies in the United States for many years. They continue to post recording breaking numbers in all of their brands. One of their enduring brands is the Lays potato chips. These potato chips can be found in many different flavors. The currently are barbecue, sour cream and onion, ranch and many others. However, this industry is highly competitive and there are large manufactures that have many types of products and other snacks. Smaller companies have found a way to compete with the larger companies. These small companies have gained footing by introducing the new healthier chips that are now being sold in health food stores. A lot of concern about the Salt content is what enable smaller companies to compete. They focused on these healthier brands and have introduced a product that is totally opposite of the major brands. Lays has also added Dips to their brand. They currently consist of Ranch, French onion and etc. This was created because dip is consistently served with potato chips at events such as birthday parties, foot ball parties, luncheons and etc. Frito Lay Extended Enterprise Supply Chain Farm Manufacturer Warehouse/ Retailer Consumer Distributor When it comes to potato chips, the industries in the extended supply are few. The first industry is the farm where the potato chip comes from. They are currently located in cities like North Dakota, New England, Florida, Michigan, Texas and California and etc. They are also located in Central and South America, Brazil, Europe, in Leicester and Coventry England, Asia, Middle East Africa and India. These farms have been picked for their potatoes that will be used in the making of the potato chip. Because a potato is something you can grow yourself, it is very easy to make potato chips. However, these potatoes are planted and treated with the utmost of care to produce a high quality product. The potatoes are grown and harvested and then they are shipped to a Frito-Lay plant. When they arrived the first thing they do is wash them. They are then peeled with the utmost care. Next they are then cut into slices and then rinsed again to remove particles produced from the cutting. They are then cooked in oils such as sunflower, canola and corn oil. These are very important because they are considered all-natural oils. They contain 0g trans fat and are considered lower in saturated fats. Once dried, they are then sprinkled with salt for taste. Because creating these potato chips is so simple they can be created in less than a day. Once they are packaged, they are then sent out to distributions centers worldwide. This is where the products are stored and then loaded on to trucks and then taken out to stores, gas stations, vending machines and etc. Frito lay currently markets to a wide variety of consumers. One consumer is high school teens and college age students. They have many different places where they consume the product. One of the ways in which they consume the product is in sports and entertainment areas such as movie theaters or sports stadiums. Another place it is being consumed is in the home. Frito Lay has focused on the snack side for many years. These are the type of people who would eat these snacks and did not care about their weight or being healthy. But recently, Frito Lay has changed to targeting more healthy consumers also. With the way the world is changing constantly, Frito-lay is always trying to keep up by targeting with the ever changing times. Because so many people are becoming health conscious, Frito-lay as also targeted this audience. They have come up with some products that allow the consumer to also focus on their health and physical appearance. In order for Frito-lay to stay competitive, it is apparent that they have to target this demographic also because in the recent years some of their snacks have been losing sales. Another of their target audience is the Hispanic market. Hispanic market are targeted because the chips can sometime be the meal or a side dish to the meal. Also this demographic is constantly growing in numbers and have become an important and influential part of society. Frito-Lays wholesale and distribution consumers are also a major business. They are the resellers such as retailers and wholesaler who buy Frito-Lay’s finished goods and resell them for a profit. Frito Lay also sells directly to large retailers and retail chains and through wholesalers to smaller retail units. Frito- Lays itself also targets big business customers of other companies. Lay’s identify prospective buyers, monitor current customers’ needs and levels of satisfactions, and personally attend to existing customers. Essentially, Frito lay’s target consumer consists of everyone. It consists of Frito-Lay constantly changing their product to keep up with the changing taste of the consumer. In getting the product to the consumer, Frito-Lay has experienced bottlenecks. This is usually seen with the individuals who deliver the product to the shelves. They are the individuals who places the product on the shelves for the consumer to buy. Obviously this is a very important part of getting the product to the consumer. Frito-lay found that the sales portions was hindering the driver getting the product to the stores on time. Therefore, they separated the two which helped tremendously. Conclusion: Frito-Lays new product development, advertising, and marketing efforts continues to help them to grow in the salty snack market. Frito-Lays measures economic activity which aids them in improving their organization. Their industrial production and manufacturing production had made them the leading snack food organization in the world. Frito-Lay continues to try and have an enormous amount of knowledge at its fingertips. It continues to ascertain seasonal local demand of each of its products and exactly how much inventory each store has at any time. By keeping track of this information, it helps to better plan seasonal and local promotions. By knowing specific inventory at each store, Frito-Lay could better plan and improve its routing and inventory systems. References: Çetinkaya, S., ÃÅ"ster, H., Easwaran, G., Keskin, B. (2009). An Integrated Outbound Logistics Model for Frito-Lay: Coordinating Aggregate-Level Production and Distribution Decisions. Interfaces, 39(5), 460-475. Feld, C. S. (1990). Directed decentralization: the Frito Lay story. Financial Executive, 6(6), 22-25. Frito-Lay History. Frito-Lay North America, Inc.. Retrieved 4 January 2013 @ www.fritolay.com Jacobson, G. (1989). How Frito-Lay Stays in the Chips. Management Review, 78(12), 11.

John Steinbecks East of Eden - Biblical Symbols and Symbolism Essay e

Biblical Symbolism in East of Eden    Throughout the novel East of Eden, Steinbeck uses many biblical references to illustrate clearly the conflict between the opposing forces of good and evil. Much of the plot of East of Eden is centered upon the two sets of brothers representing Cain and Abel.   Both pairs are similar to Cain and Abel in the way they go about winning their fathers’ favors.   All four give gifts to their fathers, and the fathers dismiss the gifts of Charles and Caleb, the Cain representations (Marks, Jay Lester. p.121).   Caleb and Charles Trask are obviously the more malignant brothers.   They are also the more loving towards their father.   Steinbeck’s purpose in this is to illustrate the need of the Cain character in the story.   Abel, Adam and Aron, is the opposite of his brother and naturally good and pure.   The purpose of Adam and Aron in East of Eden is to clarify the belief that purity must know wickedness (Marks, Jay Lester. p.122).   Steinbeck illustrates the nee d for both good and bad with the actions and beliefs of these supposed â€Å"good† characters.   The representations of Abel, Adam and Aron are both described as unloving.   Adam has not treated his children fairly and his treatment is caused by his innate goodness.   Aron grows as an ignorant selfish person because he is naturally good (Fonterose, Joseph.   p. 3382).  Ã‚   Steinbeck uses Cain to illustrate the choice man has.   In the case of Charles, Cain dies an unhappy man who did not live a worthwhile life, Caleb on the other hand, chose to realize his dark past, but chose to continue living his life with hope (Marks, Jay Lester.   p. 122-123).     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Steinbeck’s East of Eden he is constantly using single characters to illustrate many differen... ....   Because of man’s evil heritage, being descendent of Cain, he is naturally forgiven for any breach in purity (Levant, Howard. p. 244).     Ã‚  Ã‚  Ã‚  Ã‚   Steinbeck’s references and allusions to the bible are very obvious.   Although they are most apparent when taking the story of Genesis: 4 into consideration, the more subtle devices are equally as useful to Steinbeck to prove his point.   His beliefs of the relationship between good and evil are easily understood with the allusions that are exercised.   Works Cited Fontenrose, Joseph. John Steinbeck: An Introduction and Interpretation. New York: Barnes & Noble, 1963. Levant, Howard. The Novels of John Steinbeck: A Critical Study. Columbia: U of Missouri P, 1974. Marks, Lester Jay. Thematic Design in the Novels of John Steinbeck. The Hague: Mouton, 1969. Steinbeck, John. East of Eden. New York: Viking, 1952.

Life Philosophy Essay

The meaning of life is to give life meaning Do not let what you cannot do interfere with what you can do. Life Philosophy of John Wooden Even a fool knows you can’t reach the stars, but that doesn’t stop a wise man from trying. â€Å"You can’t make someone Else’s choices. You shouldn’t let someone else make yours. † Life Philosophy of Gen. Colin Powell Man is not the creature of circumstances, circumstances are the creatures of men. We are free agents, and man is more powerful than matter. Life Philosophy of Benjamin Disraeli When an affliction happens to you, you either let it defeat you, or you defeat it†¦ Life Philosophy of Rosalind Russell A life lived in fear is a life half lived. To live a creative life, we must lose our fear of being wrong. â€Å"It is better to be hated for what you are then to be loved for what your not† There are always two choices. Two paths to take. One is easy. And its only reward is that it’s easy. Positive thinking will let you do everything better than negative thinking will. Life Philosophy of Zig Ziglar You will never achieve what you never begin†¦ The measure of a man is the way he bears up under misfortune. Don’t wait for your ship to come in, swim out to it. Man cannot discover new oceans unless he has the courage to lose sight of the shore. Philosophy of Life by Andre Gide If one seeks advice, give them direction, not correction. Sooner or later, those who win are those who think they can. Philosophy of Life by Richard Bach Do the things you know, and you shall learn the truth you need to know. Philosophy of Life by George Macdonald Let us not be content to wait and see what will happen, but give us the determination to make the right things happen. Philosophy of Life by Peter Marshall It is better to fail in originality than to succeed in imitation. Don’t take life too seriously. no one gets out alive, anyways. Before you talk about what you want – appreciate what you have. A man either lives life as it happens to him, meets it head-on and licks it, or he turns his back on it and starts to wither away. Life Philosophy from Gene Roddenberry You see, in life, lots of people know what to do, but few people actually do what they know. Knowing is not enough! You must take action. Life Philosophy from Anthony Robbins If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad. Life Philosophy from Denis Waitley You can do what you think you can do and you cannot do what you think you cannot Life Philosophy from Ben Stein Find something you love to do and you’ll never have to work a day in your life. Life Philosophy from Harvey Mackay You can do what you want to do. You can be what you want to be. Life Philosophy from R. David Thomas Philosophies in Life PHILOSOPHY may be defined as the study and pursuit of facts which deal with the ultimate reality or causes of things as they affect life. The philosophy of a country like the Philippines is made up of the intricate and composite interrelationship of the life histories of its people; in other word, the philosophy of our nation would be strange and undefinable if we do not delve into the past tied up with the notable life experiences of the representative personalities of our nation. Being one of the prominent representatives of Filipino personalities, Jose Rizal is a fit subject whose life philosophy deserves to be recognized. Having been a victim of Spanish brutality early in his life in Calamba, Rizal had thus already formed the nucleus of an unfavorable opinion of Castillian imperialistic administration of his country and people. Pitiful social conditions existed in the Philippines as late as three centuries after his conquest in Spain, with agriculture, commerce, communications and education languishing under its most backward state. It was because of this social malady that social evils like inferiority complex, cowardice, timidity and false pride pervaded nationally and contributed to the decay of social life. This stimulated and shaped Rizal’s life phylosophy to be to contain if not eliminate these social ills. Educational Philosophy Rizal’s concept of the importance of education is clearly enunciated in his work entitled Instruction wherein he sought improvements in the schools and in the methods of teaching. He maintained that the backwardness of his country during the Spanish ear was not due to the Filipinos’ indifference, apathy or indolence as claimed by the rulers, but to the neglect of the Spanish authorities in the islands. For Rizal, the mission of education is to elevate the country to the highest seat of glory and to develop the people’s mentality. Since education is the foundation of society and a prerequisite for social progress, Rizal claimed that only through education could the country be saved from domination. Rizal’s philosophy of education, therefore, centers on the provision of proper motivation in order to bolster the great social forces that make education a success, to create in the youth an innate desire to cultivate his intelligence and give him life eternal. Religious Philosophy Rizal grew up nurtured by a closely-knit Catholic family, was educated in the foremost Catholic schools of the period in the elementary, secondary and college levels; logically, therefore, he should have been a propagator of strictly Catholic traditions. However, in later life, he developed a life philosophy of a different nature, a philosophy of a different Catholic practice intermingled with the use of Truth and Reason. Why the change? It could have been the result of contemporary contact, companionship, observation, research and the possession of an independent spirit. Being a critical observer, a profound thinker and a zealous reformer, Rizal did not agree with the prevailing Christian propagation of the Faith by fire and sword. This is shown in his Annotation of Morga’s Sucesos de las Islas Filipinas. Rizal did not believe in the Catholic dogma that salvation was only for Catholics and that outside Christianity, salvation was not possible even if Catholics composed only a small minority of the world’s religious groups. Nor did he believe in the Catholic observation of fasting as a sacrifice, nor in the sale of such religious items as the cross, medals, rosaries and the like in order to propagate the Faith and raise church funds. He also lambasted the superstitious beliefs propagated by the priests in the church and in the schools. All of these and a lot more are evidences of Rizal’s religious philosophy. Political Philosophy In Rizal’s political view, a conquered country like the Philippines should not be taken advantage of but rather should be developed, civilized, educated and trained in the science of self-government. He bitterly assailed and criticized in publications the apparent backwardness of the Spanish ruler’s method of governing the country which resulted in: 1. the bondage and slavery of the conquered ; 2. the Spanish government’s requirement of forced labor and force military service upon the n natives; 3. the abuse of power by means of exploitation; 4. the government ruling that any complaint against the authorities was criminal; and 5. Making the people ignorant, destitute and fanatic, thus discouraging the formation of a national sentiment. Rizal’s guiding political philosophy proved to be the study and application of reforms, the extension of human rights, the training for self government and the arousing of spirit of discontent over oppression, brutality, inhumanity, sensitiveness and self love. Ethical Philosophy The study of human behavior as to whether it is good or bad or whether it is right or wrong is that science upon which Rizal’s ethical philosophy was based. The fact that the Philippines was under Spanish domination during Rizal’s time led him to subordinate his philosophy to moral problems. This trend was much more needed at that time because the Spaniards and the Filipinos had different and sometimes conflicting morals. The moral status of the Philippines during this period was one with a lack of freedom, one with predominance of foreign masters, one with an imposition of foreign religious worship, devotion, homage and racial habits. This led to moral confusion among the people, what with justice being stifled, limited or curtailed and the people not enjoying any individual rights. To bolster his ethical philosophy, Dr. Rizal had recognized not only the forces of good and evil, but also the tendencies towards good and evil. As a result, he made use of the practical method of appealing to the better nature of the conquerors and of offering useful methods of solving the moral problems of the conquered. To support his ethical philosophy in life, Rizal: 1. censured the friars for abusing the advantage of their position as spiritual leaders and the ignorance and fanaticism of the natives; 2.counseled the Filipinos not to resent a defect attributed to them but to accept same as reasonable and just; 3. advised the masses that the object of marriage was the happiness and love of the couple and not financial gain; 4. censured the priests who preached greed and wrong morality; and 5. advised every one that love and respect for parents must be strictly observed. Social Philosophy That body of knowledge relating to society including the wisdom which man’s experience in society has taught him is social philosophy. The facts dealt with are principles involved in nation building and not individual social problems. The subject matter of this social philosophy covers the problems of the whole race, with every problem having a distinct solution to bolster the people’s social knowledge. Rizal’s social philosophy dealt with; 1. man in society; 2. influential factors in human life; 3. racial problems; 4. social constant; 5. social justice; 6. social ideal; 7. poverty and wealth; 8. reforms; 9. youth and greatness; 10. history and progress; 11. future Philippines. The above dealt with man’s evolution and his environment, explaining for the most part human behavior and capacities like his will to live; his desire to possess happiness; the change of his mentality; the role of virtuous women in the guidance of great men; the need for elevating and inspiring mission; the duties and dictates of man’s conscience; man’s need of practicing gratitude; the necessity for consulting reliable people; his need for experience; his ability to deny; the importance of deliberation; the voluntary offer of man’s abilities and possibilities; the ability to think, aspire and strive to rise; and the proper use of hearth, brain and spirit-all of these combining to enhance the intricacies, beauty and values of human nature. All of the above served as Rizal’s guide in his continuous effort to make over his beloved Philippines.