How To Turn a Blog Into a Business (Do it to Yours Now!)

How To Turn a Blog Into a Business (Do it to Yours Now!) Last Updated on February 25, 2020Until a decade back, blogging was an attractive business opportunity. It was easy to learn how to turn your blog into a business, you just had to write on topics that you were passionate about and make money off ads and affiliate links.But two things have happened since then. Firstly, ad networks pay only a fraction of what they used to. Also, corporate businesses have been pouring millions of dollars in content marketing that independent bloggers cannot compete with. Not surprisingly, blogging as a career choice may seem a lot harder now. Disclosure As an independent review site, we get compensated if you purchase through the referral links or coupon codes on this page â€" at no additional cost to you. Dismiss alert That is not to say that you cannot make a successful business with blogging. Here is a short guide on how you can make that happen.You might also like: How to start your blog Table of Contents This is how to turn a blog into a busin ess1. Pick your blog’s target group2. Identify your businesses angle3. What is your monetization strategy?How to turn your blog into a business for lead generationAffiliate marketing blog businessesTurning a blog into a business that sells merchandiseCreate paid books/reportsMake a blog selling consulting servicesSpeaking engagementsSell software apps as a blog businessThis is how to turn a blog into a business Join the FREE TrainingDo You Want To Learn How To Build 6 Figures Authority Sites?Join This Free Training To...Finally have a proven method to finding profitable nichesGet access to a foolproof keyword research methodLearn how to outsource quality contentLearn how to build white hat links to your site without headaches You must pick a blogging angle that gives you a definite advantage over others. For instance, a fashion blogger could focus on ‘CEO fashion’ and review clothes worn by popular CEOs at public events. This way, you pick an angle that is laser-targeted at a focus group that also makes you unique among blogs.3. What is your monetization strategy?There are many ways to turn your blog into a business, but unless your blog receives millions of page views a year, ad networks should not be your primary channel for monetization. Even in the case of such hugely popular blogs, ad networks are often not the preferred channel to monetize.The advantage with a laser-focused audience and content targeting is that it makes your website highly attractive for corporate marketers. While a lot of such marketers may be interested in simply advertising on your site, you may also identify alternate partnership opportunities.How to turn your blog into a business for lead generationYou could co-write a book with your corporate sponsor and market it to your readers. The marketer would then pay you for every lead generated through this campaign.Affiliate marketing blog businessesYou may promote your sponsors’ products to your readers (or to your subscriber s). You could earn a commission for each sale.Sponsorship based monetization is just one of the many strategies. There are other monetization channels one could explore.Turning a blog into a business that sells merchandiseIf you have a loyal following, then merchandise may be an attractive business opportunity. You could design t-shirt templates with your logo and dropship them to interested buyers.Create paid books/reportsIf you are an authority in your niche, you could self-publish books on Amazon and promote it to your readers. For a business audience, surveys and research reports are excellent downloadables to sell.Make a blog selling consulting servicesYour blog serves as a gateway between you and a niche audience. Depending on your industry, your audience may be interested in hiring you for bespoke consultations. For example, a blogger who writes about social media marketing may offer to consult in this area to interested readers.Speaking engagementsSimilar to consulting, a lo t of industries have events where the blogger may be invited to speak. These are often paid assignments and help you and the organizer establish credibility with the help of each other.Sell software apps as a blog businessThis is one of the most profitable strategies to grow your blog. Readers of your site may require specific software applications to help them in their area of interest. Building tools to serve your reader helps in turning them into a loyal subscriber while also establishing an additional revenue channel.You should, however, note that paid customers require a certain level of tech support from the seller. If this is not something you can offer, you may instead look at providing free tools to your subscribers. This is equally valuable since free tools are a fantastic source of organic backlinks. This improves your SEO and thus brings more visitors to your website.Successful bloggers view their blog as a means to an end rather than the destination itself. Regardless o f your strategy, the reality is that you can only find success with high-quality content. Focus on generating content and you may figure out the answers to the rest of the puzzle once you have a steady stream of visitors. Should I trademark my blog name How to make money blogging