Trust and Customer Service Performance 312 wk 6 forum Assignment

Trust and Customer Service Performance 312 wk 6 forum - Assignment Example Reliability-based trust is based in the company’s discernments of a prospective partner’s real behavior and operating performance. It engrosses a notion that a partner is disposed to execute and capable of acting as promised. Efforts to create collaborative associations fail when supply chain partners cannot rely on their performance as promised. In simple terms, an organization that is alleged to be unable to act as guaranteed will be perceived as unreliable and thus not fit for the trust in the association. On the other hand, character-based trust is grounded on a company’s culture, philosophy and leadership. Principally, it originates from discernments that supply chain partners are interested in each other’s wellbeing and not work without putting into account the effect of their actions on the other partner. Character-based trust is critical in collaborative relationships because the partners in the relationship act in confidence that the other party will deliver up to anticipations because of the developed character of the association. In this case, the partners in a relationship do not feel susceptible to the deeds of one another. Needless to say, the partners believe that each will safeguard the other’s interest. For example, a manufacturer who shares ideas on new product launches with a merchant trusts that he or she will not give the idea to a