The Problem Of Solar Energy - 905 Words

I. In this world built on the cheapest, easiest conveniences of energy, a majority of us are blind to the other solutions available. It is no question that we are totally dependent on the use of fossil fuels. It’s continual use causes pollution which is getting harder and harder to clean. We are getting past the point of no return and some experts say we were only have 40 or 50 years of fossil fuel left. 40 or 50 years doesn’t sound like a lot of time. With the Earth’s population surpassing 7 billion people and each of us using more and more of these fossil fuels each day. The time seems even shorter to me. Like a bad addiction, I believe that we, in the United States, can break our habit using of fossil fuels and help our country become more sustainable. I believe one form of alternative energy can help us do that and that is solar energy. II. Now I’m sure most of you know the pros of using solar energy. If you weren’t here last week when I talked about solar energy here are a couple of the perks. The first one is the reduced dependence on fossil fuels, decreased pollution, less dependence from an electric company because nearly anyone can place solar panels on their home, and finally the increase of jobs due to manufacturing solar panels and the research of solar energy. Another less known pro of using solar energy is tax credits. From a website called SolarCity that handles installation of solar panels says â€Å"Federal, state and local governments offer incredible solar taxShow MoreRelatedSolar Energy Industry Indi Problems And Prospects1092 Words   |  5 Pagesdemand-supply gap in the energy sector of India has led Government to tap solar energy that is sufficient to meet the annual demand of residential, agriculture and residential purposes. Solar energy sector is driven by demand and supply side factors, and it has the excellent chance to be World leader in this area if it tackles its challenges efficiently. Government can focus on establishing mini-grids to cater the needs of remote regions, implementation of renewable energy certificates, carbon tradingRead MoreRenewable Energy : Improving Solar Energy1510 Words   |  7 PagesMath November 27, 2014 Topic: Solar Energy Improving Solar energy in the United States Audience: Home owners Executive Summary: Solar energy has been in existence for a longer than any of us will imagine. Of course the sun is the oldest and most basic source of energy. Solar technology has been in existence since the 7th century B.C. Solar energy is a clean and renewable energy that does not have most of the problems fossil fuels have. There are three types of solar technology that can be utilizedRead MoreRenewable Energy Sources Essay1360 Words   |  6 Pagesthe United States uses massive amounts of energy. Only about 8% of the United States’ energy needs are met by renewable energy sources. That means that eventually 92% of the nation’s energy resources will run out. Recently this problem has been brought into the public’s eye and the American people’s attention has shifted to renewable and â€Å"green† energy resources. President Jimmy Carter (1977) said that â€Å"[w]ith the exception of preventing war, this (the energy crisis) is the greatest challenge our countryRe ad MoreDesign Fabrication Of Helical Coiled Solar1006 Words   |  5 PagesAbstract - This paper is concerned with Design Fabrication of Helical Coiled Solar Water Heater with auto tracking device under the local climatic condition. Solar Parabolic Dish is currently used for the Water heating and cooking applications. Generally Solar Parabolic Dishes are fixed focus point concentrators, but in order to achieve higher thermal efficiency we tried to make itline focus concentrator by using a unique receiver (copper tube in the form of helical coil) mounted at focal pointRead MoreNew Energy for the Future1358 Words   |  6 PagesNew Energy for the Future For years man has relied on energy in order to be successful in life. The industrial revolution relied on coal for the new inventions brought into the world. Life as has never been the same since then. However since that time, there has been little done to improve on energy efficiency and humans still primarily rely on fossil fuels for energy. For over a hundred years the Earth has become more polluted and dirtier than ever before. Now, with new, innovative technology thereRead MoreEssay on Solar Energy and the Energy Crisis769 Words   |  4 PagesSolar Energy and the Energy Crisis Abstract The energy crisis is a major problem in the United States. Solar energy can help alleviate this problem. Enough solar panels to fulfill the energy needs of the entire United States would take up 27,347 km2 and cost almost 17 trillion dollars. Therefore, although there is enough space for all those solar panels, the economic cost is far too great. However, solar power can be phased in gradually. Solar Energy 3 Solar Energy: Can It Solve the EnergyRead MoreThe Problem Of Global Warming1131 Words   |  5 PagesOne of the biggest problems facing in today s world is global warming. It is affecting the earth from climate changes, storms becoming worse over time creating damage to peoples homes, species dying because they can’t adapt rapidly to the changes, animal s population is shrinking and new diseases being created. Thankfully through time we have developed new technology to reduce the effect of global warming. However since we have dealt with global warming for so long for many years, we have doubleRead MoreSolar Power : Advantages And Challenges Of Solar Energy1710 Words   |  7 PagesJordan Hunt Final Paper Solar Energy Solar energy is energy that is collected from the sun that is then turned into electricity. The most common medium for using solar power is the use of solar panels. Through the use of solar panels people can use that harnessed electricity to power their houses, household appliances, their cars, even their towns and cities. Before the use of solar power people were using other sources of energy such as wind, and hydroelectric energy. The use of wind is a niceRead MoreEssay about Solar Power: The Future of Energy1431 Words   |  6 Pageshappen if nothing is done about the environmental problems facing the world today? What if I answer you that, we can merely use the power from the sun to power up our entire planet without the use of harmful energy sources, which affect our atmosphere? The power from the sun is what we call solar power. Solar power is the energy that comes from the sun as light and heat energy, and then it is later converted into electrical energy through solar panels (Nelson, 2008). This kind of power is completelyRead MoreRenewable Sources of Energy: Soloar Energy Essay870 Words   |  4 Pagestoday we have many problems such as an ever-growing issue we are faced with that is the use of electricity, in that matter we are faced with many problems locally and globally. If electrici ty is not used sparingly/wisely locally, the bill price would be very expensive and families would have to use their hard earned money to pay the bills of high electricity consumption. And thus, families would have to spend lots of money every year just for paying the bills alone. The problems that people face globally

The Pros and Cons of Animal Testing - 2973 Words

Almost every medicine that can be found in an average person’s medicine cabinet has been tested on an animal at one point or another. A government funded corporation called the Food and Drug Administration, abbreviated as the FDA, is in charge of making sure that all drugs, cosmetics, biological products, and more are efficient, secure, and safe for human usage. The FDA will not allow any drug to be released or sold to the human population if it has not first been tested on animals. In fact, when a drug is first created it is tested on animals before humans are even allowed to test the drug at clinical trial centers. Whether or not animal testing should be done for scientific purposes, has been a widely argued topic for many years†¦show more content†¦When testing things like cancer drugs the U.S. government demands that it be proven safe on animals before any of the treatments can be tested on a human being (Chang, 1). Though the idea of harming or being the cause o f an animal’s death is extremely depressing, it is the human population’s chance at survival against deadly diseases. Humans are the top predator in the world because they have the ability to reason logically and this gives them the upper hand in the fight for survival. Everything humans do in this world is more advanced then any other species but humans are also plagued with more difficulties, hardships, and obstacles. Humans encounter more diseases than any other species and the reason for this is unknown. Using species that are inferior to humans and would be considered their prey in the wild, as test subjects to lessen the number of diseases that can kill them is extremely logical and efficient. Humans are the superior species, giving them the right to survive at all costs. The way scientist and doctors use animals to find cures can sometimes take months and in other causes of more serious diseases it can take years. Almost every person in the world has experienced losing a loved one to a fatal diseases or if they haven’t they, at the very least, knows some else who has. Disease has plagued the human population since the beginning of time and in returnShow MoreRelatedThe Pros And Cons Of Animal Testing937 Words   |  4 PagesAbout Animal Testing? Kaylee Smith 9-6-2017 AGR 199 Introduction and Background Not very many people think about the fact that a majority of the products they buy have been tested on animals, let alone animal testing in general. Animal testing has been going on for many years, with the use of dogs, cats, mice, rabbits, mini pigs, and farm animals. When someone brings up animal testing there usually is an argument about the pros and cons. Many people are against it because the animals are beingRead MoreThe Pros and Cons of Animal Testing1413 Words   |  6 PagesIntroduction Each year in USA laboratories more then 100 million animals are burned, poisoned and lamed (Top 5 Shocking Animal Experimentation Facts). Each year scientists use animals in order to progress, to improve life of people and animals. However, many testing animals suffer and die. But others do not agree and support the fact that we should use animals because of advance. So what are advantages and disadvantages of using animals? This problem will be researched from different areas such asRead MorePros And Cons Of Animal Testing1074 Words   |  5 Pages Animal Testing is a enormous upset in the word today. Animal activist have been trying to put an end to it for years , but to no avail. Animal testing is when scientist will use animals to do experiments on . They will either hook heavy machinery to these poor defenseless animals or inject them with harsh chemicals just to see if its okay for human use. Over 26 millions of animals are used every year in just the united states alone for these cruel acts by the hand of man. Testing on animals haveRead MorePros And Cons Of Animal Testing1288 Words   |  6 Pagesâ€Å"Each animal bred or used for research, whether a mouse, fish, or monkey, is an individual capable of experiencing pain, suffering, and distress† (â€Å"Animal† 2013). The advancements in technology today had sparked a debate worldwide on whether it is right or wrong to use animals for experimentation in laboratories. With newl y advanced scientific technology, experts are able to utilize advanced technology to simulate functions of the human body on a much smaller scale, including microchips of humanRead MoreThe Pros And Cons Of Animal Testing2487 Words   |  10 PagesMillions of animals suffer painfully and even die as an outcome of scientific research. The effects of drugs, food additives, cosmetics and other chemical products slowly kill innocent animals every year. Although some people believe animal testing is necessary, others firmly believe that the alternatives choices that have been discovered over the years are the way to go. Especially because these choices are cheaper, more reliable and do not harm animals. This essay looks into the pros and cons of animalRead MoreThe Pros And Cons Of Animal Testing1725 Words   |  7 PagesEach year, more than 100 million animals are experimented on in U.S. laboratories. These experiments are for things such as biology lessons, medical training, curiosity -driven experimentation, and chemical, drug, food, and cosmetics testing.(Procon writers) Animal testing, also known as animal experimentation, is the use of non-human animals in experiments that seek to control the variables that affect the behavior or biological system under study. Animal testing is controversial and people findRead MoreThe Pros And Cons Of Animal Testing826 Words   |  4 PagesAnimal testing, although extremely debated, is something that should no longer be practiced anywhere around the world. Let’s start by taking a look at just how much animal testing is practiced in the United States as well as in other countries. The article called, â€Å"Animal Use Statistics† from the Humane Society International, says, â€Å"Only a small proportion of countries collect and publish data concerning their use of animals for testing and research, but it is estimated that more than 115 millionRead MoreThe Pros And Cons Of Animal Testing1502 Words   |  7 Pag esthat animal testing is beneficial to the advancement of human knowledge, while animal rights’ activists claim that animal testing is not humane and violates animals’ rights. The controversy over animal testing is best understood as a disagreement about whether animal testing is beneficial to humans. Each year more than 100 million animals are killed in the U.S. Every country has a law that permits medical experimentation on animals. While some countries protect particular kinds of animals fromRead MorePros And Cons Of Animal Testing905 Words   |  4 PagesAnimal testing has been the target of animal cruelty groups since the beginning of its existence, but the benefits it provides, humans and animals far greater than the type of method that is used to get the results. Scientists Karl Landsteiner’s success in finding a cure to polio is an example of how the benefits of animal testing helped better future human lives. In his experiments he discovered that P olio viruses had three variations, meaning that they would have to produce a product that couldRead MoreThe Pros And Cons Of Animal Testing On Animals1896 Words   |  8 PagesHow many animals do you think are used each year in the United States, alone for scientific and commercial animal testing? What if I told you, 26-million animals, remember just in the United States, are used yearly. Animal testing has been used for research since at least 500 B.C. Some people, such as Scientists, say it has extremely revolutionized the society that we are today, such as being able to have vaccines. If it was not for animals testing, we would not have the Hepatitis B shot. In contrast

Report and Presentation Informal Analytical Yardstick

Question: Discuss about theReport and Presentationfor Informal Analytical Yardstick. Answer: Informal Analytical Yardstick: The present report deals with the necessity of reducing traffic on highways. It is observed that the damaged traffic lights, obstruction in the highways create obstacle for the vehicles passing through the highway. Therefore it is necessary to dissolve the traffic issues faced by the trespassers on the highway. The present report has introduced informal analytical yardstick to address the problems and to provide solutions. The brief introduction of the present topic has been given in the report. It helps to understand the core problems and the necessary steps that should be followed to minimise the issuers. Introduction: The purpose of the present study is to understand need of reducing traffic on highways. The present report has addressed two main problems faced in relation with the current subject. The current assignment has also provided three relevant solutions to the challenges. Here the advantages and disadvantages of the solution have also been discussed. The conclusion with the best solution has also been discussed in the present report. The recommendation with necessary actions has also been discussed that helps to solve the problems faced in the current issue. Here, secondary source has been used to gather relevant information in support of the present topic. Therefore, relevant books, updates journals and websites have been followed to derive relevant information in support of the present study. Problems and Solution: The current report discusses the problems faced in reducing traffic on highways. Yang et al. (2015) has opined that traffic congestion is common problem faced on the roads of metropolitan cities all around the world. It is observed that most of the people travel on the road in the time of rush hours that created heavy load. Therefore, police fails to tackle the traffic during the time of the day. On other hand, inappropriate service of public transports moves the passengers to follow the highways in the peak hours. The improper road system creates challenges in reducing the traffic on road (Verster Roth, 2012). The incorporation of flyovers, bridges and other motorways help to reduce the chances of traffic on the highways. It helps the drivers to take alternative roads to reach their destination. The availability of flyovers and bridges also lowers the possibility of availing one highway on the road (Riener et al., 2013). The introduction of car clubs helps to increase the availability of vehicle in the rush time. It aids human being to avail their transport easily in the time of going to school, office, colleges or other necessary workplaces (Kerner, 2012). The Government has focused on proving relevant information to the vehicle users that assists to reduce the haphazard situation of traffic on the road (Friedrich, 2016). The police introduce traffic rules traffic rules to facilitate the flow of traffic on the road. It helps to dissolve the litigation faced by people on the highway (Altendorf et al., 2017). Conclusion: In the present scenario, it can be concluded that there are many problems faced in reducing the traffic on highway. It creates obstacle for the vehicle users to attain their desired destination on time. Therefore, relevant solution has been provided that helps to overcome the difficulties faced in reducing the traffic hustles on highway. It is observed that the incorporation of Government policy helps to reduce the traffic hazards confronted on highways. It helps to make people aware of the rules about deriving on the road. It also helps to control the haphazard condition happened during the traffic time. Recommendations: The introduction of traffic rules might help to reduce the hustles faced in traffic jam on the highway locations. The government should focus on incorporating strict punishments for breaking the traffic rules. It helps to maintain the traffic decorum long run highways. The police should also monitor the trespassers to avoid accident or traffic problems on highways. The increasing number of car clubs aids to lowest the problems of availing vehicle on time. The availability of transports might assist to improve the traffic rules and regulations followed on the road. It helps to maintain the traffic system proper on the road. The information provided to the service users also help to maintain the traffic on the road. It supports the traffic rules and assists people to be aware of traffic guidelines. The increasing number of vehicles on the road creates the chances of jam on the road. Therefore, the traffic guidelines assist the drivers to maintain the protocols and to avoid traffic on h ighways. Future Scope: In the present report the future scope has also been mentioned that helps to deal with the challenges faced in reducing the problems of traffic system on highways. The involvement of Government helps to take strict step to reduce the hazards in traffic problems on long highways. It aids to increases of maintain traffic rules on highways. The car clubs also should focus on improving their service that helps to dissolve the pressure of traffic in the rush hours of the day. The increasing amount of car supports the service users to take other ways to reach their destination in proper time. The drivers should also work on addressing new lanes, roads and highways to take their vehicles on that way. It aids to reduce the rush on highways. It helps to improve the transport system followed on the road. It is observed traffic rules and regulations focus on lowering the chances of traffic challenges faced on the highway. References: Altendorf, E., Schreck, C., Flemisch, F. (2017). A New Method and Results for Analyzing Decision-Making Processes in Automated Driving on Highways. InAdvances in Human Aspects of Transportation(pp. 571-583). Springer International Publish Friedrich, B. (2016). The Effect of Autonomous Vehicles on Traffic. InAutonomous Driving(pp. 317-334). Springer Berlin Heidelberg. Kerner, B. S. (2012).The physics of traffic: empirical freeway pattern features, engineering applications, and theory. Springer. Riener, A., Zia, K., Ferscha, A., Beltran, C. R., Rubio, J. M. (2013). Traffic flow harmonization in expressway merging.Personal and ubiquitous computing,17(3), 519-532. Verster, J. C., Roth, T. (2012). Predicting psychopharmacological drug effects on actual driving performance (SDLP) from psychometric tests measuring driving-related skills.Psychopharmacology,220(2), 293-301. Yang, D., Qiu, X., Yu, D., Sun, R., Pu, Y. (2015). A cellular automata model for cartruck heterogeneous traffic flow considering the cartruck following combination effect.Physica A: Statistical Mechanics and its Applications,424, 62-72.

Right Place, Right Time by Olly Murs free essay sample

First One Direction broke into America. Then Cher Lloyd came. Then I heard a Rebecca Ferguson song on the radio. And now Mr. Olly Murs. They must feed all of the contestants Wheaties throughout taping â€Å"The X Factor† (UK). Thats the only explanation I can think of. Murs has recently swept the nation with the hit single â€Å"Troublemaker† off of his new album, â€Å"Right Place, Right Time.† And while Ill admit I thought it was Big Time Rush when I first heard it, its a great song. â€Å"Troublemaker† is the kind of song you dance to in your room, singing into your hairbrush like no one can hear you. It has a great beat and super-catchy lyrics. Definitely one of the best songs on the album. My favorite is â€Å"Dear Darlin.† It isnt a song that immediately has you nodding to the beat, but after playing it a couple times its nearly impossible to get out of your head – and why would you want to? Murs is telling the story of a short relationship with a major impact. We will write a custom essay sample on Right Place, Right Time by Olly Murs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The music is a little forgettable, but what it lacks in melody is made up for with strong lyrics like â€Å"And nothing hurts like you, and no one understands what we went through. It was short, it was sweet, we tried.† On the fun side of the album is â€Å"What a Buzz.† Its a cute, upbeat tune about a first date that will have you dancing. Its catchy, and Murs talks in his adorable accent. Murs album has that great pop sound that we love from acts like One Direction. Yet songs like â€Å"Oh My Goodness,† â€Å"Hand on my Heart,† and â€Å"Dance With Me Tonight† remind me of old-school artists like Andy Grammar. Murs has found a nice balance, and I definitely think that he is one of the most talented Brits on the radio. While it does bother me that the America version is so different from the UK album (fewer songs, and three songs from his last album found their way onto this one), you should check it out if you havent yet.

How to Grow a Big Alum Crystal

How to Grow a Big Alum Crystal Alum is found in the spices section of the grocery store. That little jar contains small white crystals that, with a bit of time and effort, you can grow a big alum crystal  that looks a bit like a diamond. This takes days to weeks. What You Need for Alum Crystals 1/2 cups hot tap water2-1/2 tablespoons alumnylon fishing linepencil, ruler, or knife2 clean jarsspooncoffee filter/paper towel Grow the Crystals Pour 1/2 cup of hot tap water into a clean jar.Slowly stir in alum, a little at a time, until it stops dissolving. Dont add the whole amount; just enough to saturate the water.Loosely cover the jar with a coffee filter or paper towel (to keep dust out) and allow the jar to sit undisturbed overnight.The next day, pour the alum solution from the first jar into the clean jar. You will see small alum crystals at the bottom of the jar. These are seed crystals that you will use to grow a big crystal.Tie nylon fishing line around the largest, best-shaped crystal. Tie the other end to a flat object (e.g., popsicle stick, ruler, pencil, butter knife). You will hang the seed crystal by this flat object into the jar far enough so that it will be covered in liquid, but wont touch the bottom or sides of the jar. It may take a few tries to get the length just right.When you have the right string length, hang the seed crystal in the jar with the alum solution. Cover it with the coffee filter and gr ow a crystal! Grow your crystal until you are satisfied with its size. If you see crystals starting to grow on the sides or bottom of your jar, carefully remove your crystal, pour the liquid into the clean jar, and put the crystal in the new jar. Other crystals in the jar will compete with your crystal for alum, so it wont be able to get as big if you let these crystals grow. Crystal Growing Tips You can use sewing thread or other string instead of nylon fishing line, but crystals will grow on the entire length of the submerged string. Crystals dont adhere to nylon, so if you use it, you can get bigger and better crystals.Alum is an ingredient used to make pickles. It makes them crispy.

salutary neglect essays

salutary neglect essays Even as their first colonies were developing, Britain did not exercise as much control over them, as other nations had in their colonies. This occurred even more so as the colonies continued to develop. During this time Britain chose to pursue political and military undertaking away from the colonies, taking their attention off of the settlers in the Americas. This policy, later named salutary neglect by Edmund Burke, allowed the colonies to experience freedom from the control of England, leading them to develop the beginnings of their own representative assemblies, trade free of restraint from the mother country, and religious tolerance. Before England had established any colonies in the Americas, Spain and Portugal had done so. Spain and Portugal ruled their colonies in an authoritarian fashion, leaving no room for the settlers to have any control over themselves. The settlers had little to no representation in government and no say in public policy. This is what caused Englands colonies to differ from the others. The settlers in Englands colonies were partially self-governed, and had many freedoms that other settlers did not. One reason for this was that many of the English colonies began as private corporate enterprises and remained free from direct control by the English government for some time. Secondly many of the English settlers had participated in government at home and by virtue of the fact carried the tradition with them to America. This salutary neglect would go on to influence the development of society in America in several ways. Only a few years after Virginia was founded in 1607 by the English, the Virginia Company created the first representative assembly in colonial America. This assembly was named the House of Burgesses and represented many of Virginias counties and towns. Due to the lack of control by the English government, the settlers were able to create representation...

Dave and Buster's Essay Example | Topics and Well Written Essays - 750 words

Dave and Buster's - Essay Example In various places, Dave and Buster’s restaurants are constantly packed with guests; both regular and new. While days are usually fun packed with events and activities, nights have proved to be busiest as most patrons have enough time to spend unwinding after work. The company’s revenues have grown significantly over the years. By 1998, its revenues topped 13.2 million US dollars and the company achieved an average growth of 6% from the previous year. As of 2008, the company earned close to 536.4 million US dollars in revenues and employed about 7,500 people in different states and locations. Many commentators have noted that Dave and Buster’s original concept of providing a quality environment for relaxing with food and drink was indeed brilliant. From an initial capital investment of three million USD, the organization has managed to grow and out do many of its competitors including Hard Rock Cafà © international incorporated and Planet Hollywood International Incorporated. The company has also managed to gain international presence by trading its concept with overseas organizations through agreements and area licensing. Apart from engaging in business generating activities, Dave and Buster’s contributes to the community. This it does by sponsoring different events including Bowling for Soup rock band concert tour, World Wrestling Entertainment, and Dave Bevan’s Children funds drive. The organization also encourages people to visit its venues by posting commercial adverts on several television networks.

Identification & Exploration of designated dimensions and impacts of Essay

Identification & Exploration of designated dimensions and impacts of the Millennium Centre, Cardiff, UK - Essay Example le region cannot be denied as the number of visitors has significantly increased due to the events (athletic, cultural, educational, artistic) that are organized in the Centre on a daily basis. Current paper examines the effects of the Centre’s creation on the socio-cultural, political and economic environment. The effects on the natural environment are also being examined in order to formulate a more complete assumption regarding the role of the Centre in the whole Wales region and the specific gains for the local society. Cardiff is one of Europes youngest capital cities but the history of the city dates back over 2000 years to Roman times. Today Cardiff is a vibrant, multi-cultural centre for education, business, sport and the arts. There has been extensive redevelopment in Cardiff over the past two decades but the city has managed to retain much of its style and architecture. The city is lively, confident and cosmopolitan with a good quality of life and a distinctive character. Located in the east of Wales, Cardiff is a very accessible city and has good road, rail and air links. The town is only 2 hours travel from London using the hourly high-speed train service [1]. The location of the town is being offered for the deduction of commerce and other financial activities as well as for the enhancement of the cultural level of the whole region as it can be considered as the most accessible town of the region. As a result any interested individual can access a specific cultural event easily, a fact tha t has led to the increase of the athletic, educational and all cultural activities in town mostly the last years. More specifically, the population of the town is around 300,000, which grows by 100,000 on "Big Event" occasions. For this reason the local accommodation offered to visitors has been located around the important cultural centres of the town which are the following: the Millenium Stadium (Rugby, Football, Speedway & Concerts), Sophia Gardens (Cricket),

The Postmodern Era of Graphic Design Essay Example for Free

The Postmodern Era of Graphic Design Essay The 1980s was characterized with the rise of eclecticism as an art trend. Style was no longer dictated by established rules but by the random convergence of different theories and practices. The aforementioned phenomenon, in turn, ushered the postmodern wave in graphic design. The liberal atmosphere that prevailed over their craft prompted many graphic designers to come up with more creative and daring works. In the late 1970s, some educators in the field of graphic design started questioning the rigidity and minimalism of graphic modernism (Heller 9). Graphic modernism, a graphic design trend that originated from Switzerland in the 1950s and the 1960s, placed emphasis on simplicity, universality, rationality, abstraction and structural expressionism (Heller 6). It was eventually became the standard style in several corporate and institutional design groups both in Europe and in the US. The academe soon followed suit – schools such as the Philadelphia College of Art, University of Cincinnati and Yale developed curricula that emphasized the prolonged study of abstract design and typographic form (Heller 7). In the process, graphic designers who worked outside the academic and corporate settings were alienated. Majority of these artists were strongly affiliated with the punk movement of the late 1970s and early 1980s. They expressed their adherence to punk culture through aggressive, destructive and uninhibited graphic designs. Some of them, however, combined the influences of punk culture and graphic modernism in their works, bringing about the era of postmodernism in graphic design (Raizman 360). British-born Neville Brody was one of the most well-known graphic designers who used this novel style. He parodied the uniformity and consistency of corporate graphics by experimenting with original lettering and trademarks. Magazines such as The Face later used his typefaces, paving the way for their development towards being able to convey moods and attitudes beyond the range of fonts available from foundries (Raizman 360). One of Brody’s typefaces, Industria (1984), was â€Å"a bold sans serif typeface with a combination of blunt rectangular positive and negative shapes and knife-edged terminations for a number of letters† (Raizman 360). Other graphic designers of the punk movement, meanwhile, made their works from found material. Using pictures and texts that were cut from old magazines and newspapers, they were able to come up with striking posters that conveyed entirely new messages (Poynor 41). This torn-paper collage approach to graphic design eventually became the springboard for the development of other forms of postmodern graphic design. Other graphic designers used loose, spontaneous brush strokes in their paintings in order to make them resemble torn-paper collages (Poynor 42). Some low-budget club promotions, meanwhile, gave existing art an edgy twist by deconstructing them (Poynor 38). The advent of computer technology in the 1990s and in the beginning of the 21st century further entrenched the era of postmodernism in graphic design. The availability of affordable (if not free) and user-friendly computer software can allow anyone to create striking graphic designs. With just a little creativity, even those who did not undergo formal training in graphic design can come up with works that can surpass even those of professionals. It would be fair to say, therefore, that postmodernism democratized the concept of graphic design. Without any rules to follow except his or her own, anyone can create an artwork using materials that are either affordable or free. The only factors that should be taken into consideration are individual creativity and imagination. Indeed, it is only human beings who put a limit to whatever they are capable of accomplishing. Works Cited Heller, Steven. The Education of a Graphic Designer. 2nd ed. New York: Allworth Communications Inc. , 2005. Poynor, Rick. No More Rules: Graphic Design and Postmodernism. London: Laurence King Publishing, 2003. Raizman, David. History of Modern Design: Graphics and Products since the Industrial Revolution. London: Laurence King Publishing, 2003.

The Analysis of Antonio’s Character :: Antonio Sebastian Essays

The Analysis of Antonio’s Character The lines selected for analysis are Act II, Scene I, lines 277-291, when Antonio is trying to reassure Sebastian that killing his brother—the King of Naples—is a good idea and well worth the effort. As the reader knows, Antonio usurped his brother, Prospero, and became the Duke of Milan. This sets the stage for his attitude towards Sebastian’s wanting to kill his brother, King Alonso. Because of Antonio’s past actions he sees nothing wrong with getting rid of a family member for personal gain, but his reasons for doing so began at a young age and have been etched into his brain. Antonio’s psychological depth reveals that he is a man jealous of his brother’s rightful power, and stemming from that is his insecurity and lust for power wherever he may find it (in this case, having power over Sebastian). Antonio is not a good person, has few conscientious thoughts, and is now trying to convince his companion to follow his lead. If An tonio’s brother, Prospero, was to hear the selected lines, he would say that the only time Antonio thinks about performing acts that will get him power, by eliminating those who currently have it, is when it is to his advantage. He would say that Antonio devises plans to get rid of leaders when they are at a disadvantage, and he at an advantage, because he doesn’t feel that he could succeed otherwise—his insecurities kicking in. I don’t think Shakespeare agrees with Antonio, and there are two examples in the play to support that. In response to Sebastian’s question about whether his conscience would bother him after committing fratricide, Antonio replies, â€Å"Ay, sir, where lies that? If `twere a kibe / `Twould put me to my slipper†¦Ã¢â‚¬  meaning that if his conscience was a small sore on the heel of his foot (a kibe), it would drive him to wear comfortable shoes but it would certainly not disrupt his life or stop him from doing what he’s doing. This shows Antonio to be a cold-hearted man, one who is able to quiet that little voice inside his head and push it to the back of his brain and continue with his terrible acts. In the next thought, he says, â€Å"†¦but I feel not this deity in my bosom,† admitting he doesn’t feel the tug of a conscience in his heart. The Analysis of Antonio’s Character :: Antonio Sebastian Essays The Analysis of Antonio’s Character The lines selected for analysis are Act II, Scene I, lines 277-291, when Antonio is trying to reassure Sebastian that killing his brother—the King of Naples—is a good idea and well worth the effort. As the reader knows, Antonio usurped his brother, Prospero, and became the Duke of Milan. This sets the stage for his attitude towards Sebastian’s wanting to kill his brother, King Alonso. Because of Antonio’s past actions he sees nothing wrong with getting rid of a family member for personal gain, but his reasons for doing so began at a young age and have been etched into his brain. Antonio’s psychological depth reveals that he is a man jealous of his brother’s rightful power, and stemming from that is his insecurity and lust for power wherever he may find it (in this case, having power over Sebastian). Antonio is not a good person, has few conscientious thoughts, and is now trying to convince his companion to follow his lead. If An tonio’s brother, Prospero, was to hear the selected lines, he would say that the only time Antonio thinks about performing acts that will get him power, by eliminating those who currently have it, is when it is to his advantage. He would say that Antonio devises plans to get rid of leaders when they are at a disadvantage, and he at an advantage, because he doesn’t feel that he could succeed otherwise—his insecurities kicking in. I don’t think Shakespeare agrees with Antonio, and there are two examples in the play to support that. In response to Sebastian’s question about whether his conscience would bother him after committing fratricide, Antonio replies, â€Å"Ay, sir, where lies that? If `twere a kibe / `Twould put me to my slipper†¦Ã¢â‚¬  meaning that if his conscience was a small sore on the heel of his foot (a kibe), it would drive him to wear comfortable shoes but it would certainly not disrupt his life or stop him from doing what he’s doing. This shows Antonio to be a cold-hearted man, one who is able to quiet that little voice inside his head and push it to the back of his brain and continue with his terrible acts. In the next thought, he says, â€Å"†¦but I feel not this deity in my bosom,† admitting he doesn’t feel the tug of a conscience in his heart.

Federalism and Separation of Power

Democracy as a system of political administration has been termed over years as a product of several institutions working together to ensure the sustainability of an exclusive political system. Democratic institutions in a state are saddled with the responsibility of sustaining a nation’s democratic process such institutions like legislature, judiciary and the executive are the major institutions that guarantee efficiency in a democratic system. ( Ologbenla 1996) Basically, the legislative arm is the major institution that guarantees such because it represents the generality of the people’s interest.The doctrines of separation of power and checks and balances are two major tenets of democracy. Both doctrines provide basic principles that should be upheld in any democratic state. The adherence to these democratic tenets depends largely on the level of political adherence that follows the basic rules and regulations that guides the conduct of both the ruler and the ruled in an exclusive political community. Such rules and regulation are codified in a document known as constitution. A constitution is a legal framework that spells out the composition, function, and jurisdiction of government officials. Almond et al. 1966) It is a body of fundamental rules guiding the affairs of state. It states the relationship between the governors and the governed. Separation of powers is a doctrine propounded by Baron de' Montesquieu which stipulates that in order to avoid arbitrary use of power, power should be decentralised and shared among the organs of government such that no organ becomes too powerful. (Neumann 1949) The principle of checks and balances states that an organ of government should act as a watchdog on the other organs of government so as to curb their excesses.In a democratic system all governmental powers are derived from the constitution, it also spells out the functions and relationship of major governmental institutions such as the executive, judiciary and the legislature such that no organ of government can interfere in the affairs of the other. The constitution makes each arm of government to be an independent and coordinate unit, independent in terms of its sphere of influence and coordinate in its inter-governmental relationship with other arms of government.With cognisance to the American democratic structure, the constitution provides for separation of powers by stipulating the functions of the various arms of government and also the jurisdiction of the different tiers of government, whereby the executive cannot meddle in the affairs of the legislature and vice-versa. The primary function of the legislature is the making of laws ;( Easton 1961) it would be a total negation of the principle of separation of power if such function is being exercised by the executive.Although, the executive can propose a bill after much deliberation by the legislature can be passed into law but the power to make laws lie in within th e jurisdiction of the legislature. But in recent times the principle had been challenged due to the overwhelming power and personality of the executive. For example, President George Bush after the Sept 11 attack on the world trade centre proposed a bill to the congress to invade Iraq. Before the house could pass the bill he had sent troops to wage war in Iraq.This was contrary to the constitutional provisions which states that before United State would engage in a war it must be ratified by the congress in a joint session. Checks and balances on the other is to serve as a balance between the various organs of government in such a way that an arm of government serve as the watchdog over the other arms of government. (Neumann 1949) This function is majorly that of the judiciary this is the done through judicial reviews which help scrutinize both activities of the executive and the legislature.For this function to be performed to the optimum level there is the need for an independent judiciary that is free from executive manipulation. A bill is a proposed law that is not yet law until it is passed by the law making body in the country and received the executive or presidential assent. (Easton 1961) There are several stages that are involved in the passing of a bill before it becomes law. The first stage of the bill is the first introduction of the bill to the house. The introduction of bill could either be a private member bill or it originates from the lower house depending on the type of legislative chamber in operation.In a two chamber legislative house, bills originate from the lower house and are deliberated on in a joint session. This stage marks the first reading of the bill to the house. The second reading marks a stage where the bill is fully deliberated upon by lawmakers and it represents a crucial stage in the passing of such bill into law, because this stage determines whether such bill would become law. After the bill had successfully passed through the second reading then a committee would be constituted to critically examine and analyse the bill, give recommendations and possible impact of the bill if passed into law.This stage represents the committee stage. After constituting the committee, the next stage is the report stage where the committee presents their report to the house on the bill. After the committee stage the bill is presented to the lawmakers for adoption. It should be noted that at this stage the bill can still be rejected if the lawmakers refuse to adopt the bill by voting against it. But if the bill was accepted by the lawmakers then it can now proceed to the third stage which requires the president’s assent.If the bill passed by the legislature was not assented to by the executive, the legislature can constitutionally veto such bill into law after a period of 14 days. Federalism is a political system in which governmental powers are shared among the different tiers and organs of government such that each tier and organ is coordinate, independent, and exclusive in its own sphere of authority. (Leslie 1954) With reference to the debate on whether state power had been reduced or increased in a federal structure, cognisance would be given to emerging democracies mostly in third world countries where democratic structures are still growing.In Nigeria, state powers are gradually reduced as the constitution vested much power in the exclusive legislative list which only allows the federal government to legislate. (Ologbenla 1996) Matters such as currency, defence, health, mining, state creation, local government creation, boundary adjustment, leaving the state with little area to exercise its sphere of control. Unlike other federal structures like the United State of America where states have the autonomy on state police, the Nigerian federal structure did not provide for such provisions even at the agitation of states to have their autonomy on the issue.In 2003, the Lagos state gover nment embarked on the creation of local government which was later regarded as unconstitutional and led to a legal matter between the state and the federal government. (Tadese 2012) The judgement was later passed in favour of the federal citing that states do not have the constitutional right to create such establishment. In the American federal structure allows for state power to be shared between the central, state, and municipal governments in such a way that each state has its own constitution where it derives it powers from.Although when such laws clashes with national constitution the latter prevails. Federalism has been the major factor sustaining the democratic values as it has it functionality in both the principle of separation of powers and checks and balances which is maintained through the efficacy of institutions that guarantees a smooth democratic process.References Almond Gabriel, Gabber Powell. (1966). Comparative Politics: A developmental approach; Little Brown ; C o, Boston. Print. Easton David. (1961). A framework of political analysis, Yale University Press, New Haven. Print. Leslie Lipson. (1954). The Great Issues of Politics (5th edition) Prentice-Hall, New Jersey. Print. Neuman Franz. (1949). Introduction to Montesquieu’s Spirit of Laws. Translated by Thomas Nugent: Halfner publishers, Chicago. Print. Ologbenla Derin. (1996). Introduction to political science, Olucity Press Limited, Lagos. Print. Tadese. Oyeniyi. A battle of legal supremacy; Lagos State faces FG on creation of local government. Vanguard Newspaper. Web 30 September 2012.

Nielsen’s Aperture Framings in Casablanca

In Casablanca, Jakob Isak Nielsen used staging and shot composition to further impose and show the viewer the important parts and details in a particular series of scenes or stories. In doing this, he focused on aperture framing. So what does Nielsen meant by `aperture framings` as he explained in the article? As I have analyzed the diagrams and comprehended the short definition, I think aperture framing is the picking of an important part in a scene and frame it into a more close-up and detailed shot for the viewers’ advanced understanding, even if logic and standards are violated on the part of the characters. According to the article, Nielsen’s aperture framing does more than filling out the composition and supplementing the series of shots. Aperture framing was said to have more important functions in the viewer’s understanding and perception of the obvious and concealed meanings and symbols in the movie. The aperture framing was said to help direct the viewers’ attention, evoke mood, and have metaphorical and thematic implications for the film. The diagrams and explanation of Nielsen provided me a clear understanding of how aperture framing performs the mentioned functions. Based on how I understood it, directing viewers’ attention is primarily done by the close-up, angled, and detailed frames produced by the aperture. Metaphors in aperture framing is done through focusing or framing the hidden extra-objects and compositions in the background or as formed by the main objects. Lastly, the aperture framing provides mood and theme for a particular scene through the use of some elements like darkness/brightness, lines, shades, colors, and basic composition techniques. Overall, these were done in Casablanca to give a more vivid, concrete, and imposing conveyance of important and usually unraveled meanings and stories.

marketing key metric engagement Essays

marketing key metric engagement Essays marketing key metric engagement Essay marketing key metric engagement Essay marketing key metric engagement BY pejaol August 8, 2007 Marketings New Key Metric: Engagement by Brian Haven for Marketing Leadership Professionals Making Leaders Successful Every Day For Marketing Leadership Professionals Marketings New Key Metric: Engagement Marketers Must Measure Involvement, Interaction, Intimacy, And Influence by Brian Haven with Josh Bernoff and Sarah Glass EXECUT I VES U M MA RY The marketing funnel is a broken metaphor that overlooks the complexity social media introduces into the buying process. As consumers trust in traditional media diminishes, marketers need a new approach. We propose a new metric, engagement, hat includes four components: involvement, interaction, intimacy, and influence. Each of these is built from data collected from online and offline data sources. Using engagement, you get a more holistic appreciation of your customers actions, recognizing that value comes not Just from transactions but also from actions people take to influence others. Once engagement takes hold of marketing, marketing messages will become conversations, and dollars will shift from media buying to customer understanding. TABLE O F CO N TENTS NOTES 2 Does The Marketing Funnel Need An Upgrade? Forrester interviewed 20 vendor and user ompanies, including: Avenue A I Razorfish, Bazaarvoice, Biz360, Brandlntel, BzzAgent, TNS Media Intelligence/Cymfony, Digitas, The Builders, MotiveQuest, Nike, Organic, Procter Gamble, Publicis Hal Riney, Reed Business, UGENmedia, Umbria, and Visible Technologies. Engagement: A New Perspective On Marketing The Elements Of Engagement Making Sense Of Engagement Putting It All Together 12 Engagement Enhances Customer Insight WHAT IT MEANS 13 Engagement Redirects The Marketing Trajectory Related Research Documents The Enterprise Marketing Software Landscape May 7, 2007 The Forrester Wave: Brand Monitoring, Q3 2006 september 13, 2006 Five Tips For Web Analytics Success June 2, 2006 2007, Forrester Research, Inc. All rights reserved. Forrester, Forrester Wave, RoleView, Technographics, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Forrester clients may make one attributed copy or slide of each fgure contained herein. Additional reproduction is strictly prohibited. For additional reproduction rights and usage information, go to www. forrester. com. Information is based on best available resources. Opinions reflect Judgment at the time and are subject to change. To purchase reprints of this document, please email [emailprotected] com. 2 Marketings New Key Metric: Engagement DOES THE MARKETING FUNNEL NEED AN UPGRADE? Traditionally, marketers modeled consumers decisions as they progressed from awareness through consideration, preference, action, and loyalty † through what is called the marketing funnel (see Figure 1-1). The marketers Job was to move people from the large end down to the small end. But now its time for a rethink, as the funnel has outlived its usefulness as a metaphor. Face it: Marketers no longer dictate funnel because: Complexity reigns in the middle of the funnel. Awareness is still important; you need to know that a product or service exists in order to buy it. And the marketers endpoint is still a transaction. But, in between, other factors such as recommendations from friends or family, product reviews, and competitive alternatives described by peers influence individuals. The funnels consideration, preference, and action stages ignore these forces that marketers dont control. Rather than a clean linear path, the real process looks more like a complex network of detours, back alleys, alternate entry and exit points, external influences, and alternative resources (see Figure 1-2). ? The most valuable customer isnt necessarily someone who buys a lot. In this socially charged era in which peers influence each other as much as companies do, good customers cant be identified solely by their purchases. l Companies also need to track individuals who influence others to buy. For example, a customer who buys very little from you but always rates and reviews what she buys can be Just as valuable as someone who buys a lot † her reviews might i nfluence 100 other people to buy your product. Tracking only transactions and loyalty at the end of the funnel misses this significant element of influence. Traditional media channels are weakening. Marketers continue to use mainstream media messages to move consumers into a consideration frame of mind. But passive consumption of media is waning. Individuals dismiss or ignore marketing messages in lieu of information available from an ever-increasing number of resources, such as product review sites, message boards, and online video. 2 Consumers force brand transparency. Marketing and public relations teams used to have the influence to spin a message in their favor when something went wrong. But in these days of snoring cable technicians caught sleeping on a customers couch, captured n video, and posted on YouTube or blogs blasting CompUSA for selling an empty box instead of a camera, spin is out of control. 3 Online social tools, coupled with increasing social behavior online, make it easy for the truth to come out. When companies try to spin the message now, they get caught in the act, only making the problem worse. 007, Forrester Research, Inc. Reproduction Prohibited Figure 1 The Traditional Marketing Funnel Fails To Model Complex Buying Paths 1-1 The traditional marketing funnel Eyeballs Awareness Consideration Preference Action Loyalty Buyers 1-2 Complexity lies at the center of the marketing funnel peer eviews Competitive alternatives Contributors Recommendations from friends 42124 User-generated content Source: Forrester Research, Inc. 4 Ma rketing complexity means that traditional metrics fail to capture the whole story. Online metrics like unique visitors to a Web site, number of pages viewed, and time spent per page mimic offline media metrics of reach and frequency. But these measurements dont indicate the engagement of an individual; they fail to capture the sentiment, opinion, and affinity a person has toward a brand as manifested in ratings, reviews, comments in blogs or discussion forums, or likelihood to recommend oa friend. ENGAGEMENT: A NEW PERSPECTIVE ON MARKETING If the funnel no longer accurately reflects what marketers can influence, why do they still cling to it? Because they can measure it, which is reassuring, even if it no longer accurately reflects the real buying process. And, of course, there are no useful alternatives. We believe that marketers need a new approach to understanding customers and prospects. This new type of measurement † engagement † encompasses the quantitative metrics of site visits and transactions, the qualitative metrics of brand awareness and loyalty, and the fuzzy areas in the middle best haracterized by social media. Our definition of engagement includes four components (see Figure 2):4 Engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time. Figure 2 The Four Components Of Engagement INVOLVEMENT INTERACTION INTIMACY INFLUENCE What To Track Site visits Time spent Pages viewed Search keywords Navigation paths Site logins Contributed comments Quantity/frequency of written reviews, blog comments, forum discussions, and UGC Sentiment tracking on third-party sites (blogs, reviews, forums, etc. Sentiment tracking of internal customer contributions Opinions expressed in customer service calls Net Promoter (NP) score Product/service satisfaction ratings Brand affinity Content forwarded to friends Posts on high-profile blogs ecommerce platforms Social media platforms Brand monitoring Customer service calls Surveys How To Track Web analytics Engagement goes beyond reach and frequency to measure peoples real feelings about b rands. It starts with their own brand relationship and continues as they extend that relationship to other customers. As a customers participation with a brand deepens from site use and purchases (involvement and interaction) to affinity and championing (intimacy and influence), measuring and acting on engagement becomes more critical to understanding customers intentions. The four parts of engagement build on each other to make a holistic picture. Involvement. This component is the most basic measurement of engagement and reflects the measurable aspects of an individuals relationship with a company or brand. It includes actions like visits to a site or a physical store, time spent per page, and ages viewed. While this alone isnt sufficient, measuring these activities is critical because they are often the first point of interaction an individual has with a brand and are the foundation for making the connections to other metrics. 5 For example, Reed Business tracks visitors to its Web sites, the time they spend, the articles they read by category or channel, and pages they view per week (and across other time periods). This helps Reed Business distinguish between first-time and repeat visitors, and informs the company of the depth, frequency, and level of interactions of their isits, helping it determine its content agenda. You can use Web analytics services like Omniture, Web Trends, or Visual Sciences to measure these activities. 6 Interaction. This component provides the depth that involvement alone lacks by measuring events in which individuals contribute content about a brand, request additional information, provide contact information, or purchase a product or service. Where involvement measures touches, interaction measures actions. These include click- throughs, completed transactions, blog comments, social network connections, and uploaded photos and videos. Social media contributions increasingly play a role in calculating the value of a customer and are vital to tracking emerging behaviors. For example, PETCO tracks when customers browse and sort by top-rated items and then buy a product, allowing the company to identify the effect usergenerated content (UGC) has on purchases. You can use ecommerce platforms to provide transaction data, while social media platforms like Bazaarvoice and UGENmedia track actions like ratings and reviews, photos or videos uploaded, or connections made in social networks. entiment an individual holds for a brand. This includes her opinion, perspective, or passion for the brand as represented by the words she uses and the content she creates. Intimacy is the critical new component that sheds light on customers feelings about your brand (positive or negative), and, with new services, it can be tracked almost in real time, providing ample opportunity to correct a problem or seize an opportunity before it wanes . For example, Del Montes pet food division used Umbrias brand monitoring services to track online conversations about how owners perceive their pets, yielding fascinating differences † for example, Gen Yers think of them as 5 6 ccessories, Gen Xers think of them as family and worry about how to fit them into their busy schedule, and Boomers consider them people too. Brand monitoring firms like TNS Media Intelligence/Cymfony, MotiveQuest, Biz360, Umbria, and Brandlntel measure sentiment in online venues, including social networks, discussion forums, blogs, and video-sharing sites. Influence. This component looks beyond even sentiment to determine an individuals likelihood to encourage a fellow customer to consider or buy a brand, product, or service. Qualitatively, it includes brand awareness, loyalty, and the possibility of purchasing again. It also includes quantitative metrics like the Net Promoter (NP) score, measuring a persons likelihood to make a recommendation to a frien d. 8 Understanding your customers intention to return, repurchase, or recommend is critical to building a forward-looking profile of your customer. For example, Brandlntel tracked sentiment about the film Snakes On A Plane and TV series Heroes. Eighty percent of the conversation about Snakes On A Plane focused on the hype of the film and Samuel L. Jackson the actor, not his character, while Heroes conversations were all about the characters and the premise of the show. This is why Heroes is a hit and Snakes was a flop; Brandlntels studies show that people arent really engaged unless theyre talking about plot and characters rather than hype and actors. You can measure influence through opt-in surveys, mailed questionnaires, or customer service calls and phone surveys. With a new set of components † involvement, interaction, intimacy, and influence † companies can integrate data from many sources to build the engagement profile, an aggregate description of the types and levels of engagement your customers exhibit. But with all this new data, what metrics matter, and how can you combine them? To understand how engagement affects customer value, consider these three customer scenarios that reflect different customers and how they approach one brand, an online retailer: Charlie: passive participant. Charlies Just not that into you. You see him on your site as an occasional visitor who does not recommend the brand and reads the company blog about gadgets but does not comment. Still, his behaviors on the site liken him to people who tend to have a favorable sentiment about the products theyre researching (see Figure 3). Since Charlie isnt a registered user, youll need to track his ctions on the site (pages viewed, time spent, etc. ) and measure the sentiment of the occasional anonymous content he contributes (comments, discussions, etc. ) as well as the sentiment on the sites and pages that refer him, tracked through browser cookies. In your analysis of engagement of visitors like Charlie, you would match their characteristics to similar users who are registered and, from that, extrapolate their loyalty and likeliness to recommend. Steven: semiactive participant. Steven is ready to be turned on to your brand. He visits the site in bursts surrounding product purchases, has become loyal, and writes highly nfluential reviews of the sports equipment products he buys, even though he feels that the product research tools and information are lacking (see Figure 4). For users like Steven, you should track activities surrounding purchases (before and after) and the time between a transaction and his review of the product. Measure the sentiment of product reviews, the actions taken after reading unfavorable content, and the influence his reviews have on other customers purchasing behaviors. You need to ascertain what motivates him to contribute content and try to encourage more of that ehavior. customers. She is an avid fan of the sites pet accessories, is a highly active visitor who recommends the site to every pet owner she knows, and actively contributes content to the sites online community, even though she sometimes posts negative comments about products after making customer service calls (see Figure 5). For zealots like Sarah, its important to track the quantity and frequency of reviews, profile updates, blog posts, forum discussions, and other content contributions. You should also measure the sentiment of her contributions and use surveys to keep a ulse on her affinity for the brand and intent to continue to participate. For some brands, it would make sense to start a brand ambassador program to draw users like Sarah closer to the company and energize their word-of-mouth. 7 8 Figure 3 Passive Participant PROFILE†CHARLIE Passive participant Reads and views others contribution Only participates on rare occasions Not registered on the site Involvement Interaction Intimacy Influence Text analysis shows that the few comments Charlie makes tend to show favorable sentiment Text analysis of the

PRINCIPLE OF SUSTAINABILITY Essays - Natural Environment

PRINCIPLE OF SUSTAINABILITY Essays - Natural Environment PRINCIPLE OF SUSTAINABILITY Hello everyone! I'm Yana and I'm Mary and today we are going to talk about principle of sustainability. I'd like to start with a short plan of our presentation. Plan: First of all, we'll talk about sustainability in general. After that we'll move on to definition of b usiness sustainability. And finally we'd like to give some examples. Please feel free to ask any questions at the end of our presentation. And let's get it started. Sustainability is concerned with the effect which action taken in the present has upon the options available in the future. If resources are utilised in the present then they are no longer available for use in the future, and this is of particular concern if the resources are finite in quantity. M aterials of an extractive nature, such as coal, iron or oil, are finite in quantity and once used are not available for future use. At some point in the future therefore alternatives will be needed to fulfil the functions currently provided by these resources. We will need alternatives to substitute these resources Viewing an organisation as part of a wider social and economic system implies that these effects must be taken into account, not just for the measurement of costs and value created in the present but also for the future of the business itself. Business sustainability we can define as four aspects which need to be recognised and analysed: societal inuence , which we dene as a measure of the impact that society makes upon the corporation in terms of the social contract and stakeholder inuence; environmental impact , which we dene as the effect of the actions of the corporation upon its geophysical environment; organisational culture , which we dene as the relationship between the corporation and its internal stakeholders, particularly employees, and all aspects of that relationship; nance , which we dene in terms of an adequate return for the level of risk undertaken. These four must be considered as the key dimensions of sustainability, all of which are equally important. Measures of sustainability would consider the rate at which resources are consumed by the organisation in relation to the rate at which resources can be regenerated. Unsustainable operations can be accommodated for either by developing sustainable operations or by planning for a future lacking in resources currently required. In practice organisations mostly tend to aim towards less unsustainability by increasing efficiency in the way i n which resources are utilised. Sustainability therefore implies that society must use no more of a resource than can be regenerated. And now let's move on to some examples. F or example, the paper industry has a policy of replanting trees to replace those harvested and this has the effect of retaining costs in the present rather than temporally externalising them. Similarly, motor vehicle manufacturers such as Volkswagen have a policy of making their cars almost totally recyclable. Faced with potential supply constraints, Nestle, for example, launched a plan in 2009 that coordinates activities to promote sustainable cocoa: producing 12 million stronger and more productive plants over the next ten years, teaching local farmers efficient and sustainable methods, purchasing beans from farms that use sustainable practices, and working with organizations to help tackle issues like child labor and poor access to health care and education. The mining giant BHP Billiton managed its exposure to emerging regulations by systematically reducing its emissions . And to sum up, we should say that s ustainable corporation needs to invest in all of its stakeholders in order to maintain and improve relationsh ips between the company and its stakeholders but that the investment in stakeholder relations is return ed to the company through being recycled. So a stakeholder who is well treated both receives benefit from the company and returns benefit to that company. For example, f irms that are sustainable have been shown to attract and retain employees more easily and experience less financial and reputation risk. These firms are also more innovative and adaptive to their environments. And also employees will work better when they recei ve better conditions; similarly , suppliers will reciprocate the receipt of good conditions while customers will pay

Ontogenetic change in skull morphology and Mechanical Advantage in the Essay

Ontogenetic change in skull morphology and Mechanical Advantage in the Spotted Hyena (Crocutacrocuta) - Essay Example Adult spotted hyena have durophagy adaptations that include large jaw, adductor muscles, simplified and robust dentition, and pronounced sagittal crest. Feeding of weaning hyena was limited by morphology compared to adult resulting from the study of ontogenetic change in the skull and feed apparatus. The study is, therefore, aimed at establishing as whether feeding of young hyena was limited by the skull shape, skull size, and the mechanical advantage of jaw muscles. The study also seeks to enquire if feeding apparatus is slow in the spotted hyena compared with other carnivores not adapted for durophagy. Various materials and methods were employed during the study. For instant, during sampling, ontogenic series of individuals of age ranging from 2 months to 18 years of 68 spotted hyenas we sampled. Most of the samples were from the southwest of Kenya in Masai Mara Reserve. Their age was estimated depending upon the appearance. On the other hand, to quantify skull changes, ‘2D landmark-based geometric morphometrics was used. Three views of the skull were analyzed that involved lateral cranium, lateral mandibles, and ventral cranium. In the analysis of fused lateral mandible and cranium for adult hyenas, semi-landmarks were used which later digitized by use of ‘tpsDig’. In addition, superimposition was used to remove variations (Holekamp, Lundrigan, Tanner and Zelditch 354). The analysis of change in ontogenetic shape was done as well as analyzing the relationship between shape and size over a given period (Holekamp, Lundrigan, Tanner and Zelditch 355). The ontogenetic trajectories were determined if they differed significantly. As a result, the sample sizes obtained from a pair of bootstrap used varied with ages. On the other hand, size of the muscle and mechanical advantage was determined first using traditional methods. For instant, size of the adductor muscle was estimated across the zygomatic arches by maximum width. The mechanical advantage was

Slave Trade to America. Effects on Economies, Societies, and People Research Paper

Slave Trade to America. Effects on Economies, Societies, and People - Research Paper Example Thus, by 1610, very few colonialists were remaining due to the shortage of food and water. Precisely, only 60 of the first 214 were alive. (Littlejohn, 2003, P. 5) Despite this setback, the English colonialists were still convinced they could make Virginia prosperous. And thus the group of colonialists that followed was certain that there were unexplored metals and precious stones in the land. They therefore, aimed at identifying these precious minerals in Virginia. However, with time it became clear that Virginia did not have any minerals or metals. And therefore, the settlers had to identify some other means of survival. With other parts of America successfully dealing in Agricultural crops, the English colonialists also sought to try the same in Virginia. Tobacco farming was then started in the land and indeed it became a success to the Virginia Company. With the activity being so labor intensive, there was hence the need for more workers in the farms. The Englishmen offered to wo rk as indentured servants for a period of four to seven years in exchange for food, clothing and shipment to the New World. (Littlejohn, 2003, P. 6) Though the system of indentured servitude clearly exploited the workers, the white servants still accepted it in the hope for freedom and citizenship on completion of their contracts. With time, the system was not only being used in the farms, but also in construction, clearing of roads and timber cutting. Women could also secure jobs in households as domestic servants, but still under the same system. According to Rodriguez, (2007, P.87), the system of indentured servitude in America was to some extent a kind of slavery. This is because the servants were exploited by their masters and also faced many hardships during the contract period. Most of them were physically and sexually abused until they opted to run away. Running away would however, lead to severe consequences once captured. They would be beaten, branded and even jailed. Star t of Slave trade in America Then, in the year 1619 slave trade began in Virginia when a Dutch slave trader exchanged twenty African slaves for food. The Africans were taken as indentured servants at first but would later become slaves since even after the end of the contract they could not return to their home in Africa. By the 1920s, it became clear that the slave trade would be only option for the English tobacco farmers due to the high labor demand. (Wood, 2005, P. 4) This was due to the fact that the African slaves were much cheaper and easy to acquire as compared to the indentured servants. The slaves would only be provided with food water and shelter with no freedom promised as was the case in the indentured servitude. (Rodriguez, 2007, P.87) By this time, the transatlantic trade, which had started early in the century was booming, and thus English colonies did not have to suffer in search of a market for slaves. The demand for more slaves thus acted as a fuel to the slave tra de. The factors that promoted the slave trade of Africans in Virginia included: Availability or ready market: as mentioned above, the farmers did not have to travel all the way to Africa to purchase slaves; they could get them at the transatlantic slave trade. Racial differences also made the Africans more

Financial Management Master Case Study Example | Topics and Well Written Essays - 2250 words

Financial Management Master - Case Study Example It prides itself in the following retail brands: B&Q; Castorama; Brico Depot and Screwfix. Progressively, the company has been faring pretty well over the years, consequently scooping a pre-tax profit of three hundred and eighty six million pounds generated from a total sale of over nine billion pounds within the first quarter of the 2008 financial year (kingfisher.com). Investment will be reprioritized, targeting higher hurdle rates and faster payback periods. A key target is to stabilize debt at current levels, prior to reducing it in due course. A target of flat rate debt has been set for the current year. Greater focus will be placed on generating higher cash returns from the retail businesses. Stretching targets for sales growth, margin improvement and cost reduction will be drawn (http://www.ekingfisher.com/managed_content/files/downloads/2008ar.pdf ). With these key priorities it is evidenced that the management of kingfisher are committed to the survival profitability and sustenance of the company which is a very good indication of share prices increasing. The market for the product is very lucrative since home improvement is an attractive segment of retail, benefiting from natural long- term demand. Characteristics coupled with demand for more new housing and more frequent home renewal. The market also benefits from variety of products being common across international market, which gave rise to outsourcing and Economics of Scale; but within this market kingfisher is enjoying a large geographically diversified business. However, delivering these values to shareholders from this strong strategic position ill require the charges which have been talked about. The number of shares opened by the Company in various Countries will enhance the profitability base of kingfisher. This is enhanced by the management by the practice of decentralized management approach which gives power to their retail businesses largely operating independently but participating in group- wide programs for local advantage. This approach will enhance high turnover as local customers will adapt to the products. Operating Review of Kingfisher Plc With Retail profit growing rapidly for the past five years it has put the company in a good position to expand its operations in various sectors of the business. For example in 2007/2008 report of kingfisher retail profit grew 13.2% to 237million pounds with both businesses delivering a good profit growth. Gross margins were up90 basis points due to higher own- brand sales penetration, a 25% increase in direct sourcing and an improved sales and strong cost control. In France for instance kingfisher's total sales grew 7.2% and eight new shares were opened and in the year six were

Frito Lay Company Essay Example for Free

Frito Lay Company Essay Let’s look at how the potato chip came to be. In 1853 the first potato chip was invented by a chef at the Saratoga Springs New York resort in 1853. It was created because one of the customers at the resort keep sending them back because they were too thick, soggy and had no taste to it. Crum then decided to fry them and sprinkled them with salt for taste. They were soon a regular item on the menu. Later, around the 1920’s they then moved from restaurants to being massed produced. Once they came up with a way to keep them fresh and from breaking up, they were able to put them into mass production 1920‘s. Frito Lay was created in 1938 by Herman Lay. Frito Lay is one of the leading potato chip companies in the United States for many years. They continue to post recording breaking numbers in all of their brands. One of their enduring brands is the Lays potato chips. These potato chips can be found in many different flavors. The currently are barbecue, sour cream and onion, ranch and many others. However, this industry is highly competitive and there are large manufactures that have many types of products and other snacks. Smaller companies have found a way to compete with the larger companies. These small companies have gained footing by introducing the new healthier chips that are now being sold in health food stores. A lot of concern about the Salt content is what enable smaller companies to compete. They focused on these healthier brands and have introduced a product that is totally opposite of the major brands. Lays has also added Dips to their brand. They currently consist of Ranch, French onion and etc. This was created because dip is consistently served with potato chips at events such as birthday parties, foot ball parties, luncheons and etc. Frito Lay Extended Enterprise Supply Chain Farm Manufacturer Warehouse/ Retailer Consumer Distributor When it comes to potato chips, the industries in the extended supply are few. The first industry is the farm where the potato chip comes from. They are currently located in cities like North Dakota, New England, Florida, Michigan, Texas and California and etc. They are also located in Central and South America, Brazil, Europe, in Leicester and Coventry England, Asia, Middle East Africa and India. These farms have been picked for their potatoes that will be used in the making of the potato chip. Because a potato is something you can grow yourself, it is very easy to make potato chips. However, these potatoes are planted and treated with the utmost of care to produce a high quality product. The potatoes are grown and harvested and then they are shipped to a Frito-Lay plant. When they arrived the first thing they do is wash them. They are then peeled with the utmost care. Next they are then cut into slices and then rinsed again to remove particles produced from the cutting. They are then cooked in oils such as sunflower, canola and corn oil. These are very important because they are considered all-natural oils. They contain 0g trans fat and are considered lower in saturated fats. Once dried, they are then sprinkled with salt for taste. Because creating these potato chips is so simple they can be created in less than a day. Once they are packaged, they are then sent out to distributions centers worldwide. This is where the products are stored and then loaded on to trucks and then taken out to stores, gas stations, vending machines and etc. Frito lay currently markets to a wide variety of consumers. One consumer is high school teens and college age students. They have many different places where they consume the product. One of the ways in which they consume the product is in sports and entertainment areas such as movie theaters or sports stadiums. Another place it is being consumed is in the home. Frito Lay has focused on the snack side for many years. These are the type of people who would eat these snacks and did not care about their weight or being healthy. But recently, Frito Lay has changed to targeting more healthy consumers also. With the way the world is changing constantly, Frito-lay is always trying to keep up by targeting with the ever changing times. Because so many people are becoming health conscious, Frito-lay as also targeted this audience. They have come up with some products that allow the consumer to also focus on their health and physical appearance. In order for Frito-lay to stay competitive, it is apparent that they have to target this demographic also because in the recent years some of their snacks have been losing sales. Another of their target audience is the Hispanic market. Hispanic market are targeted because the chips can sometime be the meal or a side dish to the meal. Also this demographic is constantly growing in numbers and have become an important and influential part of society. Frito-Lays wholesale and distribution consumers are also a major business. They are the resellers such as retailers and wholesaler who buy Frito-Lay’s finished goods and resell them for a profit. Frito Lay also sells directly to large retailers and retail chains and through wholesalers to smaller retail units. Frito- Lays itself also targets big business customers of other companies. Lay’s identify prospective buyers, monitor current customers’ needs and levels of satisfactions, and personally attend to existing customers. Essentially, Frito lay’s target consumer consists of everyone. It consists of Frito-Lay constantly changing their product to keep up with the changing taste of the consumer. In getting the product to the consumer, Frito-Lay has experienced bottlenecks. This is usually seen with the individuals who deliver the product to the shelves. They are the individuals who places the product on the shelves for the consumer to buy. Obviously this is a very important part of getting the product to the consumer. Frito-lay found that the sales portions was hindering the driver getting the product to the stores on time. Therefore, they separated the two which helped tremendously. Conclusion: Frito-Lays new product development, advertising, and marketing efforts continues to help them to grow in the salty snack market. Frito-Lays measures economic activity which aids them in improving their organization. Their industrial production and manufacturing production had made them the leading snack food organization in the world. Frito-Lay continues to try and have an enormous amount of knowledge at its fingertips. It continues to ascertain seasonal local demand of each of its products and exactly how much inventory each store has at any time. By keeping track of this information, it helps to better plan seasonal and local promotions. By knowing specific inventory at each store, Frito-Lay could better plan and improve its routing and inventory systems. References: Çetinkaya, S., ÃÅ"ster, H., Easwaran, G., Keskin, B. (2009). An Integrated Outbound Logistics Model for Frito-Lay: Coordinating Aggregate-Level Production and Distribution Decisions. Interfaces, 39(5), 460-475. Feld, C. S. (1990). Directed decentralization: the Frito Lay story. Financial Executive, 6(6), 22-25. Frito-Lay History. Frito-Lay North America, Inc.. Retrieved 4 January 2013 @ www.fritolay.com Jacobson, G. (1989). How Frito-Lay Stays in the Chips. Management Review, 78(12), 11.

John Steinbecks East of Eden - Biblical Symbols and Symbolism Essay e

Biblical Symbolism in East of Eden    Throughout the novel East of Eden, Steinbeck uses many biblical references to illustrate clearly the conflict between the opposing forces of good and evil. Much of the plot of East of Eden is centered upon the two sets of brothers representing Cain and Abel.   Both pairs are similar to Cain and Abel in the way they go about winning their fathers’ favors.   All four give gifts to their fathers, and the fathers dismiss the gifts of Charles and Caleb, the Cain representations (Marks, Jay Lester. p.121).   Caleb and Charles Trask are obviously the more malignant brothers.   They are also the more loving towards their father.   Steinbeck’s purpose in this is to illustrate the need of the Cain character in the story.   Abel, Adam and Aron, is the opposite of his brother and naturally good and pure.   The purpose of Adam and Aron in East of Eden is to clarify the belief that purity must know wickedness (Marks, Jay Lester. p.122).   Steinbeck illustrates the nee d for both good and bad with the actions and beliefs of these supposed â€Å"good† characters.   The representations of Abel, Adam and Aron are both described as unloving.   Adam has not treated his children fairly and his treatment is caused by his innate goodness.   Aron grows as an ignorant selfish person because he is naturally good (Fonterose, Joseph.   p. 3382).  Ã‚   Steinbeck uses Cain to illustrate the choice man has.   In the case of Charles, Cain dies an unhappy man who did not live a worthwhile life, Caleb on the other hand, chose to realize his dark past, but chose to continue living his life with hope (Marks, Jay Lester.   p. 122-123).     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Steinbeck’s East of Eden he is constantly using single characters to illustrate many differen... ....   Because of man’s evil heritage, being descendent of Cain, he is naturally forgiven for any breach in purity (Levant, Howard. p. 244).     Ã‚  Ã‚  Ã‚  Ã‚   Steinbeck’s references and allusions to the bible are very obvious.   Although they are most apparent when taking the story of Genesis: 4 into consideration, the more subtle devices are equally as useful to Steinbeck to prove his point.   His beliefs of the relationship between good and evil are easily understood with the allusions that are exercised.   Works Cited Fontenrose, Joseph. John Steinbeck: An Introduction and Interpretation. New York: Barnes & Noble, 1963. Levant, Howard. The Novels of John Steinbeck: A Critical Study. Columbia: U of Missouri P, 1974. Marks, Lester Jay. Thematic Design in the Novels of John Steinbeck. The Hague: Mouton, 1969. Steinbeck, John. East of Eden. New York: Viking, 1952.

Life Philosophy Essay

The meaning of life is to give life meaning Do not let what you cannot do interfere with what you can do. Life Philosophy of John Wooden Even a fool knows you can’t reach the stars, but that doesn’t stop a wise man from trying. â€Å"You can’t make someone Else’s choices. You shouldn’t let someone else make yours. † Life Philosophy of Gen. Colin Powell Man is not the creature of circumstances, circumstances are the creatures of men. We are free agents, and man is more powerful than matter. Life Philosophy of Benjamin Disraeli When an affliction happens to you, you either let it defeat you, or you defeat it†¦ Life Philosophy of Rosalind Russell A life lived in fear is a life half lived. To live a creative life, we must lose our fear of being wrong. â€Å"It is better to be hated for what you are then to be loved for what your not† There are always two choices. Two paths to take. One is easy. And its only reward is that it’s easy. Positive thinking will let you do everything better than negative thinking will. Life Philosophy of Zig Ziglar You will never achieve what you never begin†¦ The measure of a man is the way he bears up under misfortune. Don’t wait for your ship to come in, swim out to it. Man cannot discover new oceans unless he has the courage to lose sight of the shore. Philosophy of Life by Andre Gide If one seeks advice, give them direction, not correction. Sooner or later, those who win are those who think they can. Philosophy of Life by Richard Bach Do the things you know, and you shall learn the truth you need to know. Philosophy of Life by George Macdonald Let us not be content to wait and see what will happen, but give us the determination to make the right things happen. Philosophy of Life by Peter Marshall It is better to fail in originality than to succeed in imitation. Don’t take life too seriously. no one gets out alive, anyways. Before you talk about what you want – appreciate what you have. A man either lives life as it happens to him, meets it head-on and licks it, or he turns his back on it and starts to wither away. Life Philosophy from Gene Roddenberry You see, in life, lots of people know what to do, but few people actually do what they know. Knowing is not enough! You must take action. Life Philosophy from Anthony Robbins If you believe you can, you probably can. If you believe you won’t, you most assuredly won’t. Belief is the ignition switch that gets you off the launching pad. Life Philosophy from Denis Waitley You can do what you think you can do and you cannot do what you think you cannot Life Philosophy from Ben Stein Find something you love to do and you’ll never have to work a day in your life. Life Philosophy from Harvey Mackay You can do what you want to do. You can be what you want to be. Life Philosophy from R. David Thomas Philosophies in Life PHILOSOPHY may be defined as the study and pursuit of facts which deal with the ultimate reality or causes of things as they affect life. The philosophy of a country like the Philippines is made up of the intricate and composite interrelationship of the life histories of its people; in other word, the philosophy of our nation would be strange and undefinable if we do not delve into the past tied up with the notable life experiences of the representative personalities of our nation. Being one of the prominent representatives of Filipino personalities, Jose Rizal is a fit subject whose life philosophy deserves to be recognized. Having been a victim of Spanish brutality early in his life in Calamba, Rizal had thus already formed the nucleus of an unfavorable opinion of Castillian imperialistic administration of his country and people. Pitiful social conditions existed in the Philippines as late as three centuries after his conquest in Spain, with agriculture, commerce, communications and education languishing under its most backward state. It was because of this social malady that social evils like inferiority complex, cowardice, timidity and false pride pervaded nationally and contributed to the decay of social life. This stimulated and shaped Rizal’s life phylosophy to be to contain if not eliminate these social ills. Educational Philosophy Rizal’s concept of the importance of education is clearly enunciated in his work entitled Instruction wherein he sought improvements in the schools and in the methods of teaching. He maintained that the backwardness of his country during the Spanish ear was not due to the Filipinos’ indifference, apathy or indolence as claimed by the rulers, but to the neglect of the Spanish authorities in the islands. For Rizal, the mission of education is to elevate the country to the highest seat of glory and to develop the people’s mentality. Since education is the foundation of society and a prerequisite for social progress, Rizal claimed that only through education could the country be saved from domination. Rizal’s philosophy of education, therefore, centers on the provision of proper motivation in order to bolster the great social forces that make education a success, to create in the youth an innate desire to cultivate his intelligence and give him life eternal. Religious Philosophy Rizal grew up nurtured by a closely-knit Catholic family, was educated in the foremost Catholic schools of the period in the elementary, secondary and college levels; logically, therefore, he should have been a propagator of strictly Catholic traditions. However, in later life, he developed a life philosophy of a different nature, a philosophy of a different Catholic practice intermingled with the use of Truth and Reason. Why the change? It could have been the result of contemporary contact, companionship, observation, research and the possession of an independent spirit. Being a critical observer, a profound thinker and a zealous reformer, Rizal did not agree with the prevailing Christian propagation of the Faith by fire and sword. This is shown in his Annotation of Morga’s Sucesos de las Islas Filipinas. Rizal did not believe in the Catholic dogma that salvation was only for Catholics and that outside Christianity, salvation was not possible even if Catholics composed only a small minority of the world’s religious groups. Nor did he believe in the Catholic observation of fasting as a sacrifice, nor in the sale of such religious items as the cross, medals, rosaries and the like in order to propagate the Faith and raise church funds. He also lambasted the superstitious beliefs propagated by the priests in the church and in the schools. All of these and a lot more are evidences of Rizal’s religious philosophy. Political Philosophy In Rizal’s political view, a conquered country like the Philippines should not be taken advantage of but rather should be developed, civilized, educated and trained in the science of self-government. He bitterly assailed and criticized in publications the apparent backwardness of the Spanish ruler’s method of governing the country which resulted in: 1. the bondage and slavery of the conquered ; 2. the Spanish government’s requirement of forced labor and force military service upon the n natives; 3. the abuse of power by means of exploitation; 4. the government ruling that any complaint against the authorities was criminal; and 5. Making the people ignorant, destitute and fanatic, thus discouraging the formation of a national sentiment. Rizal’s guiding political philosophy proved to be the study and application of reforms, the extension of human rights, the training for self government and the arousing of spirit of discontent over oppression, brutality, inhumanity, sensitiveness and self love. Ethical Philosophy The study of human behavior as to whether it is good or bad or whether it is right or wrong is that science upon which Rizal’s ethical philosophy was based. The fact that the Philippines was under Spanish domination during Rizal’s time led him to subordinate his philosophy to moral problems. This trend was much more needed at that time because the Spaniards and the Filipinos had different and sometimes conflicting morals. The moral status of the Philippines during this period was one with a lack of freedom, one with predominance of foreign masters, one with an imposition of foreign religious worship, devotion, homage and racial habits. This led to moral confusion among the people, what with justice being stifled, limited or curtailed and the people not enjoying any individual rights. To bolster his ethical philosophy, Dr. Rizal had recognized not only the forces of good and evil, but also the tendencies towards good and evil. As a result, he made use of the practical method of appealing to the better nature of the conquerors and of offering useful methods of solving the moral problems of the conquered. To support his ethical philosophy in life, Rizal: 1. censured the friars for abusing the advantage of their position as spiritual leaders and the ignorance and fanaticism of the natives; 2.counseled the Filipinos not to resent a defect attributed to them but to accept same as reasonable and just; 3. advised the masses that the object of marriage was the happiness and love of the couple and not financial gain; 4. censured the priests who preached greed and wrong morality; and 5. advised every one that love and respect for parents must be strictly observed. Social Philosophy That body of knowledge relating to society including the wisdom which man’s experience in society has taught him is social philosophy. The facts dealt with are principles involved in nation building and not individual social problems. The subject matter of this social philosophy covers the problems of the whole race, with every problem having a distinct solution to bolster the people’s social knowledge. Rizal’s social philosophy dealt with; 1. man in society; 2. influential factors in human life; 3. racial problems; 4. social constant; 5. social justice; 6. social ideal; 7. poverty and wealth; 8. reforms; 9. youth and greatness; 10. history and progress; 11. future Philippines. The above dealt with man’s evolution and his environment, explaining for the most part human behavior and capacities like his will to live; his desire to possess happiness; the change of his mentality; the role of virtuous women in the guidance of great men; the need for elevating and inspiring mission; the duties and dictates of man’s conscience; man’s need of practicing gratitude; the necessity for consulting reliable people; his need for experience; his ability to deny; the importance of deliberation; the voluntary offer of man’s abilities and possibilities; the ability to think, aspire and strive to rise; and the proper use of hearth, brain and spirit-all of these combining to enhance the intricacies, beauty and values of human nature. All of the above served as Rizal’s guide in his continuous effort to make over his beloved Philippines.